Social clips that beat declining organic reach
Organic reach is dying. Facebook: 1.37%. Instagram: down 12% YoY. Fight the algorithm with video content that earns engagement, not just impressions. Test faster. Iterate smarter.
Try example prompts
"Our organic reach dropped 50% this year. Same content, same effort, half the results."
You're on a growth team.
Your job is metrics: reach, engagement, acquisition.
And organic social is dying.
Facebook organic reach averages 1.37%.
Instagram dropped 12% year-over-year.
TikTok engagement fell 50% in 2024.
The platforms want you to pay for reach.
But paid isn't always the answer.
Organic builds trust differently.
Organic compounds over time.
You need organic content that the algorithm actually distributes.
1.37% average Facebook organic reach in 2024
12% year-over-year decline in Instagram reach
50% drop in TikTok organic engagement in 2024
38% of brand posts are now Reels (video dominates)
Every week without video experimentation is data you're not collecting.
From "posting and hoping" to "testing and knowing"
Before ngram
- Your growth team meets weekly to review social metrics. Reach is down again. Engagement is flat. You discuss what content might work better. Someone suggests video. Everyone agrees. Nobody has time to make it.
- You post another carousel. It reaches 2% of your followers. The algorithm buries you. Competitors with video content dominate the feed. Your growth targets slip further away.
- You're running growth experiments everywhere except social, because social video production is too slow to iterate.
After ngram
- Same weekly meeting. But now you review results from 8 video variants you tested last week. Hook A outperformed Hook B by 40%. Vertical video got 3x the reach of square. Educational content beat promotional 2:1.
- You double down on what works. This week you test 10 more variants. Your reach climbs while competitors' declines. The algorithm rewards your video content with distribution.
- Social becomes a real growth channel again. Data-driven, experimental, scalable.
Content velocity
Organic reach
Learning speed
Experimentation
Testable social clips from rapid iteration
Ngram lets growth teams create social video at the velocity required for real experimentation and learning.
Create video variants for testing
Record once, create multiple variants with different hooks, CTAs, and formats. Test what resonates with your audience. Ngram makes variant creation fast enough for real experimentation. Learn what works before scaling.
Or iterate on winning formats
Found a format that works? Scale it. Create variations on your winning content faster than the algorithm can fatigue it. Keep momentum going while testing new concepts. Compound what you learn.
Either way, social video becomes a growth channel you can actually optimize. Test, learn, iterate.
What changes when growth social clips take minutes
Beat declining organic reach
Video content gets preferential treatment from algorithms. While text and image reach declines, video maintains distribution. Fight platform changes with the content format they're promoting.
Run real experiments
Growth is about testing hypotheses. When video takes 20 minutes instead of days, you can test hooks, formats, and messages at the velocity growth requires. Learn what works from data, not guesses.
Iterate before fatigue hits
Creative fatigue happens fast on social. When you can create new variants quickly, you can refresh content before performance drops. Keep the algorithm happy with fresh content.
Optimize for the metrics that matter
Hook rate, hold rate, replay rate. Growth teams track specific engagement signals. Video lets you optimize for the metrics algorithms actually reward, not vanity metrics.
Raw recording → polished video in 3 steps
Drop in what you have
30 secondsUpload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.
Review before it renders
2 minutesngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.
Export everywhere
instantOne click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.
Built for growth social clips, specifically
Auto-Cut
Tight clips that maximize hold rate
Automatically removes slow moments to keep viewers watching. Hold rate (15-second views / impressions) is a key algorithm signal. Tight editing improves the metrics that drive distribution.
Learn moreMulti-Format Export
Test across platforms simultaneously
Export optimized for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn. Run the same test across platforms. Learn which content works where without recreating for each.
Learn moreAuto Captions
Boost completion rates
Captions improve watch time for the 85% watching on mute. Higher completion signals quality to algorithms. Captions are a competitive advantage for organic reach.
Learn moreSmart Zoom
Hook attention in the first second
Automatic zoom creates motion that stops the scroll. First-frame retention impacts overall performance. Dynamic video beats static openings for capturing attention.
Learn moreBrand Kit
Consistent across all variants
Your brand styling applied automatically to every test variant. Maintain brand recognition while experimenting with content. Consistency compounds even as you iterate.
Learn moreThe old way vs. the ngram way
Ngram (Growth Velocity)
Static Content Only
Occasional Video
Stop watching organic reach
decline
Create social video at growth velocity. Test more variants. Learn faster. Beat the algorithm with content it actually wants to distribute.
Explore More Use Cases
Discover more ways ngram can help you create professional videos.