Ad creative testing at 50+ variants per week
Creative is the new targeting. The teams that win test 50+ ad variants weekly. Create video ads fast enough for real creative testing. Find winners before budget burns out.
Try example prompts
"We test 3 ad variants per month. Our competitor tests 50 per week."
You're on a growth team running paid acquisition.
Creative is the single biggest factor in ad performance, bigger than targeting or bidding.
The teams that win are the teams that test the most.
Top growth marketers test 50-100 ad variants per week.
They find winning creative before fatigue sets in.
They scale winners aggressively while testing new concepts.
Their creative testing is a machine.
50-100 ad variants tested weekly by top growth teams
3-5 variants most teams test per month (production bottleneck)
2 weeks before creative fatigue typically starts
6.7% CTR improvement with AI-powered creative testing
Every week of limited testing is winning creative you never discovered.
From "production bottleneck" to "testing machine"
Before ngram
- Your Meta ad account shows declining ROAS. Creative fatigue is setting in. Your best-performing ad is three weeks old and showing diminishing returns.
- You need fresh creative. You brief your designer. They'll have 3 new variants ready next week. You wait. ROAS continues to decline. By the time new creative launches, you've wasted a week of budget on fatigued ads.
- You know you should be testing more variants. But production can't keep up. So you test copy variations on the same visuals because that's all you can create quickly.
After ngram
- Same account, same fatigue signal. But now you spend one afternoon creating 20 new video ad variants. Different hooks, different formats, different angles on the same offer.
- You launch them into your testing campaign. By end of week, you've identified 3 winners with significantly better CPA than your fatigued creative. You scale them immediately while testing 20 more variants.
- Your creative pipeline never runs dry. You always have fresh winners in testing. ROAS stabilizes because you're always one step ahead of fatigue.
Variants tested per week
Time to find winners
Creative fatigue response
ROAS stability
Creative testing at performance marketing velocity
Ngram lets growth teams create video ad variants at the velocity required for real creative testing and optimization.
Create variant batches for testing
Test hooks, formats, and angles systematically. Create 20 variants from one recording session, each testing a different hypothesis. Ngram makes creative production a strength, not a bottleneck. Find winners faster.
Or iterate on winning concepts
Found a winning hook? Create 10 variations. Test different visuals, pacing, and CTAs while keeping the proven hook. Modular creative lets you scale winners while continuing to optimize. Compound your learnings.
Either way, creative testing becomes your competitive advantage. More variants, faster learning, better ROAS.
What changes when growth ad creative take minutes
Test at winner-finding velocity
Top teams test 50+ variants weekly because that's what it takes to consistently find winners. When production is fast, you can test at the velocity that actually moves metrics. More tests means more winners.
Stay ahead of creative fatigue
Fatigue happens after 2 weeks. When you're always testing new creative, you always have fresh winners ready to scale. Stop the cycle of scaling fatigued ads while waiting for production.
Creative is the new targeting
On Meta and TikTok, your creative is your targeting. Different creative reaches different audiences. More creative diversity means broader reach without audience overlap. Test your way to new segments.
Compound creative learning
Every test teaches you something. When you test more, you learn faster. Winning hooks, formats, and angles become a library you build on. Your creative intuition sharpens with data.
Raw recording → polished video in 3 steps
Drop in what you have
30 secondsUpload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.
Review before it renders
2 minutesngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.
Export everywhere
instantOne click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.
Built for growth ad creative, specifically
Auto-Cut
Punchy ads that hold attention
Automatically removes slow moments to maximize hook rate and hold rate. Tight editing improves the metrics that drive ad performance. Every second earns the next.
Learn moreMulti-Format Export
Test across placements simultaneously
Export for feed, Stories, Reels, and YouTube from one project. Test the same concept across placements. Learn where each creative performs best.
Learn moreAuto Captions
Convert sound-off viewers
85% of social video is watched on mute. Accurate captions ensure your message lands regardless. Captions improve performance across all placements.
Learn moreSmart Zoom
Hook attention in first frame
Automatic zoom creates motion that stops the scroll. First-frame retention is critical for ad performance. Dynamic openings beat static thumbnails.
Learn moreBrand Kit
On-brand across all variants
Your brand styling applied automatically to every variant. Maintain brand recognition while testing at scale. Consistency compounds across your ad library.
Learn moreThe old way vs. the ngram way
Ngram (50+/week)
Limited Testing (3-5/month)
Manual Scaling (10/month)
Stop losing to competitors who
test faster
Create 20+ ad variants in one afternoon. Find winners before fatigue hits. Build the creative testing machine that drives sustainable ROAS.
Explore More Use Cases
Discover more ways ngram can help you create professional videos.