Campaign videos that move metrics, not just eyeballs
Your campaigns need video that converts, not just impresses. Create performance-focused video content at startup speed. Test hypotheses. Prove ROI. Scale what works.
Try example prompts
"We know video converts 65% better. We just can't make it fast enough to test."
You're on a growth team at a startup.
Your job is driving metrics: acquisition, activation, retention.
You know video works.
Landing pages with video convert at 4.8% versus 2.9% without.
85% of people say video convinced them to buy.
The data is overwhelming.
But video production is slow.
Agencies take weeks.
Freelancers are unreliable.
Your internal team is swamped with other priorities.
By the time you have video for a campaign, the test window has passed.
The hypothesis went unproven.
65% higher conversion rates with video content
93% of marketers say video gave them positive ROI
4.8% conversion rate with video vs 2.9% without
85% of people convinced to buy after watching video
Every campaign without video is a conversion rate test you never ran.
From "video someday" to "video for every test"
Before ngram
- Your Q1 acquisition campaign launches next week. You have landing pages ready, copy finalized, targeting set. Video would help, but there's no time. You launch with a hero image.
- Conversion rate: 3.1%. Decent, but not great. You optimize copy and CTA over the next month. You squeeze out another 0.3%. The campaign performs, but you never tested video because production would have delayed launch by three weeks.
- Another campaign ships without proving whether video would have moved the needle.
After ngram
- Same campaign timeline. But now you spend one afternoon creating video variants. Hero explainer, product demo, customer quote. Three hypotheses to test.
- You launch with video. The explainer converts at 4.4%. The demo converts at 3.8%. The customer quote converts at 5.1%. You found your winner in week one. You scale the customer quote approach.
- Final campaign conversion: 5.3%. That's 70% better than your baseline. You proved video works for this campaign. Next campaign, you test a different video hypothesis.
Conversion rate
Hypotheses tested
Time to video
Learning velocity
Performance-focused video from growth team velocity
Ngram lets growth teams create campaign video at the speed required for real experimentation and iteration.
Create video variants for A/B testing
Test video versus no video. Test explainer versus demo. Test different hooks. Create variants fast enough to run real experiments. Ngram makes video production a variable you can actually test, not a constraint you work around.
Or iterate on proven formats
Found a video format that converts? Scale it across campaigns. Create variations for different audiences and offers. When video production is fast, you can apply winning formats everywhere without bottlenecks.
Either way, video becomes a testable variable in your growth experiments. Prove what works. Scale what converts.
What changes when growth campaign video take minutes
65% higher conversion rates
Video dramatically outperforms static content for conversion. When you can add video to every campaign, every campaign converts better. The lift compounds across your entire funnel.
Video as a testable variable
Growth is about testing hypotheses. When video takes hours instead of weeks, you can include it in experiments. Test video versus no video. Test format A versus format B. Learn what converts.
Ship at startup speed
Startups move fast. Your video production should too. Create campaign video in an afternoon, not a month. Launch campaigns on schedule with video included, not as a "someday" add-on.
Prove ROI before scaling
Test video with small budgets before committing. Prove the conversion lift exists for your specific audience and offer. Scale confidently with data, not assumptions.
Raw recording → polished video in 3 steps
Drop in what you have
30 secondsUpload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.
Review before it renders
2 minutesngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.
Export everywhere
instantOne click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.
Built for growth campaign video, specifically
Smart Zoom
Focus on conversion moments
Automatic zoom on product features and key benefits. Draw attention to the elements that drive conversion. Every second of video works toward the CTA.
Learn moreAuto-Cut
Tight videos that convert
Automatically removes slow moments to keep viewers engaged through to the CTA. Shorter, tighter videos have higher completion rates and better conversion.
Learn moreAuto Captions
Convert the sound-off viewers
Many visitors browse on mute. Accurate captions ensure your value proposition lands regardless. Accessibility improves conversion across all audiences.
Learn moreMulti-Format Export
One video, every placement
Export for landing pages, email, social ads, and retargeting. Test the same message across channels. Learn where video drives the most lift.
Learn moreBrand Kit
Professional across all campaigns
Your brand styling applied automatically. Campaign videos look polished and consistent. Professional presentation builds trust and conversion.
Learn moreThe old way vs. the ngram way
Ngram
No Video
Agency Video
Stop shipping campaigns
without testing video
Create campaign video in one afternoon. Test video as a variable. Prove the conversion lift. Scale what works.
Explore More Use Cases
Discover more ways ngram can help you create professional videos.