Growth Campaign Video
Campaign videos at experiment speed not agency speed
Your growth backlog has 12 video ideas. You've shipped zero. Create performance-focused campaign videos in an afternoon. Test formats, prove lift, scale winners. No editor. No agency. No excuses.
Trusted by teams at
"We run 30 experiments a quarter. Video is never one of them."
“”
You lead growth at a B2B startup.
Your testing velocity is the one advantage you have over bigger competitors.
You run landing page tests, copy experiments, CTA variations, email subject line splits.
Thirty-plus experiments per quarter, each generating data that compounds into better conversion rates.
But campaign video sits in a different column.
To get a single marketing campaign video, you write a creative brief, find a freelancer on Upwork, negotiate scope, wait two weeks for a first draft, send revision notes, wait another week.
By the time the video arrives, your landing page copy has already changed twice and the test window closed.
Production can't match testing cadence You run 30 experiments a quarter, but video takes 3-6 weeks per asset. The math never works.
82% of marketers report positive video ROI, yet most growth teams still ship campaigns with static images because production is too slow
Brief, wait, revise, wait The agency workflow burns a week just on alignment before anyone opens an editing tool
Stale before it ships Your positioning evolves faster than your freelancer's revision cycle. Half the delivered videos reference last month's messaging.
Every campaign that launches without a video variant is a conversion experiment you never ran.
From "video is a someday project" to "video ships with every experiment"
The Old Way
Before ngram
The ngram Way
After ngram
Your Q2 acquisition campaign launches in five days. You have three landing page variants ready: different headlines, different CTAs, different social proof blocks. You considered adding video but the freelancer quoted two weeks and $2,500. You launch with hero images instead.
Same campaign, same five-day timeline. But this time you spend Tuesday afternoon creating three video variants in ngram: a 45-second product walkthrough, a customer proof point montage, and a fast-paced feature highlight reel. Three hypotheses, ready by end of day.
Conversion rate: 3.2%. You optimize copy over the next month and squeeze out another 0.4%. Decent, but you never learned whether a product walkthrough, a customer quote, or an animated explainer would have moved the needle more than any copy change.
You launch all three alongside your image control. The product walkthrough converts at 4.1%. The customer proof video hits 5.4%. The feature reel lands at 3.9%. You found your winner in week one and scaled the customer proof approach across retargeting and email.
In the retro, someone pulls up the stat: landing pages with video convert 80% higher. The room goes quiet. Another quarter, another untested hypothesis.
Final campaign conversion: 5.6%. Your head of marketing asks what agency produced the videos. You tell them it took one afternoon and a screen recording. Next sprint, video is a default variable in every experiment.
The Numbers Don't Lie
Time to first video
3-6 weeks (freelancer/agency)
One afternoon
Cost per campaign video
$2,500-$5,000 per asset
Included in subscription
Variants per experiment
0-1 (budget-limited)
3-5 per campaign
Learning velocity
One video test per quarter
Video in every experiment
Campaign-ready video from what you already have
ngram turns your existing assets into campaign videos fast enough to include in every growth experiment. Screen recordings, product URLs, feature docs, customer quotes - whatever you have becomes a testable video variant.
1
Create video variants for A/B testing
Test video versus static. Test explainer versus walkthrough versus customer proof. Create three variants in one sitting, each with a different hook, format, or CTA. When production takes minutes, video becomes a testable variable instead of a production bottleneck.
2
Or scale what already converts
Found a video format that lifts conversion? Adapt it for different audiences, offers, and channels. Create retargeting versions, email variants, and social cuts from the same source material. When one format wins, you scale it everywhere without waiting on anyone.
Most popular
Either way, video stops being a production constraint and starts being your highest-leverage growth lever.
What changes when growth campaign video take minutes
Video becomes a testable variable
Growth is about running experiments. When video production takes hours instead of weeks, you can test video format, hook style, and CTA approach inside your existing experiment cadence. Prove what converts before you scale spend.
80% higher landing page conversion
Landing pages with video convert dramatically better than static alternatives. When you can add video to every campaign, every campaign benefits from that lift. The compounding effect across your funnel is significant.
Ship at experiment speed
Your testing cadence is your competitive advantage. Video production should match it. Create campaign videos in an afternoon, not a month. Launch on schedule with video included, not as a backlog item that never gets prioritized.
Iterate without restarting
When your positioning changes (and it will), update the video in five minutes. Swap the hook, change the CTA, replace a scene. No re-briefs, no revision cycles, no starting from scratch with a freelancer.
Raw recording → polished video in 3 steps
1
Drop in your campaign assets
30 secondsUpload a screen recording, product URL, or feature doc. Add your campaign brief: audience, channel, hypothesis. ngram builds the video plan from what you already have.
2
Review and create variants
2 minutesngram generates a script, adds smart zooms, captions, and branded styling. Duplicate and tweak to create A/B variants with different hooks, formats, or CTAs.
3
Export and launch your test
instantDownload in any format for landing pages, email, or social ads. Embed on your test page, measure conversion lift, and scale the winning variant across channels.
Built for growth campaign video, specifically
Auto-Cut
Your rough take becomes a tight campaign asset
Record a quick product walkthrough with all your usual mistakes and pauses. ngram automatically removes dead air, filler moments, and false starts. Your 8-minute ramble becomes a focused 90-second campaign video that holds viewer attention through to the CTA.
Learn more1
Brand Kit
Every campaign video looks like it came from your design team
Your brand colors, fonts, logo, and intro/outro applied automatically to every video variant. Whether you create three videos or thirty, they all look consistent and professional. Prospects see a polished brand, not a scrappy startup cutting corners.
Learn more2
Multi-Format Export
One video, every channel your campaign touches
Export the same campaign video for your landing page hero (16:9), Instagram story ad (9:16), and email thumbnail (1:1). Test the same message across channels to learn where video drives the most conversion lift without recreating assets for each placement.
Learn more3
Auto Captions
Convert the 85% who browse on mute
Most campaign video viewers never turn on sound, especially on social and in-feed placements. ngram generates accurate, styled captions automatically so your value proposition lands regardless. Higher completion rates mean more viewers reach your CTA.
Learn more4
Smart Zoom
Every conversion moment gets a cinematic close-up
When your campaign video shows a product workflow, ngram automatically zooms into clicks, form fills, and key UI interactions. Viewers see exactly what matters without you manually adding keyframes. Each zoom draws attention to the feature that justifies the click.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
Static Images Only | Agency / Freelancer | ngram | |
|---|---|---|---|
| Time to first video | N/A (no video) | 3-6 weeks | One afternoon |
| Cost per campaign | $0 (but lower conversion) | $2,500-$5,000 per video | Subscription (unlimited) |
| Variants testable | Image/copy only | 1 (budget-limited) | 3-5 per experiment |
| Update turnaround | Minutes (swap image) | Days + revision fees | Under 5 minutes |
| Brand consistency | Manual via design system | Depends on freelancer | Automatic (Brand Kit) |
Ready?
Your next campaign ships
with video
not without it
Create campaign video variants in one afternoon. Test video as a conversion variable in your next experiment. Prove the lift. Scale what works.
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