CS Renewal Outreach Video

Renewal videos that make retention effortless

Acquiring new customers costs 5-7x more than keeping existing ones. Create personalized renewal outreach that reminds customers of their value and makes renewal the obvious choice.

Try example prompts

"They were a happy customer. Then renewal came and they started shopping around."

“

You're in Customer Success.
Renewal time arrives.
You send an email with the renewal quote.
The customer who's been happy all year suddenly wants to 'evaluate options.' What happened?

Customers forget value between renewals.
They used your product every day for a year, but the day-to-day value becomes invisible.
When the renewal invoice arrives, they see a cost without remembering the benefit.

”

5-7x more expensive to acquire than retain customers

25-95% profit increase from just 5% better retention

60-90 days before renewal you should start outreach

15% retention improvement with personalized video outreach

Every renewal conversation that becomes a negotiation is retention at risk.

From "we're evaluating options" to "renew us for 2 years"

The Old Way

Before ngram

  • Renewal is 30 days away. You send an email with the quote. The customer replies asking about a discount. They mention they're 'looking at alternatives.' You scramble to demonstrate value that should have been obvious.
  • You pull usage reports and ROI calculations. You schedule a call to walk through them. The customer is already halfway out the door. You're playing defense, trying to justify a renewal that should have been automatic.
  • Even if they renew, it's after a discount negotiation. Your retention is intact but your margin is damaged. Next year, the same dance repeats.
The ngram Way

After ngram

  • Same renewal, 60 days out. But this time you send a personalized video. You walk through their year: the problems solved, the metrics improved, the value delivered. You preview what's coming next year.
  • The customer watches and remembers. 'Oh right, that's why we use this.' They forward it to their CFO with the note: 'This is why we should renew.' The renewal conversation starts with value, not price.
  • They renew without negotiation. Some ask about multi-year commitments. Your retention stays high, your margins stay intact, and renewal becomes a celebration of value instead of a negotiation of cost.
The Numbers Don't Lie

Renewal conversation tone

Negotiation (justify the cost)
Confirmation (value is clear)

Discount requests

Common (40%+ of renewals)
Rare (value exceeds cost)

Multi-year commitments

Rare (hesitant to commit)
Common (confident in value)

Retention rate

Baseline
+15% improvement

Effortless renewals from personalized video recaps

Ngram transforms your value recaps into polished renewal videos that make retention automatic.

1

Record personalized value recaps

Walk through their year with your product. Show the metrics, the wins, the problems solved. Ngram polishes your recording into a professional recap they can share with decision-makers. One video reminds them why they chose you.

2

Or create templated renewal videos

Build templates for different customer segments. Customize the intro and key metrics for each account. Ngram combines personalized elements with consistent quality. Scale personalized renewal outreach without starting from scratch.

Most popular

Either way, customers remember value before they see the invoice. Renewals become celebrations, not negotiations.

What changes when cs renewal outreach video take minutes

Protect margins, not just retention

Renewals that become negotiations cost you twice: once in discounts, once in time spent justifying. When value is clear before the renewal conversation, customers renew at full price. Retention with margins intact.

Turn renewals into expansion

Customers who clearly see their ROI don't just renew. They expand. A value recap that shows what they've achieved opens the conversation about what they could achieve with more. Renewal becomes an upsell opportunity.

Start strong 60-90 days out

Renewal outreach shouldn't start with the invoice. Video recaps sent 60-90 days before renewal set the tone for the entire conversation. You're reminding them of value, not asking for money.

Reach decision-makers directly

Your day-to-day contact knows the value. The CFO who approves the budget doesn't. A video recap they can share reaches stakeholders who never attend QBRs. Value communication scales to everyone who matters.

Raw recording → polished video in 3 steps

1

Drop in what you have

30 seconds

Upload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.

2

Review before it renders

2 minutes

ngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.

3

Export everywhere

instant

One click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.

Built for cs renewal outreach video, specifically

Smart Zoom

Highlight the ROI that matters

Automatic zoom on metrics, charts, and key data points draws attention to the numbers that prove value. Decision-makers see the ROI clearly. No more hoping they notice the important parts.

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1

Auto-Cut

Value recaps that get watched

Automatically removes pauses and tangents. Your comprehensive review becomes a focused 90-second value summary. Busy executives appreciate brevity. Short videos get watched and shared.

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2

Auto Captions

Reach stakeholders anywhere

Decision-makers watch in between meetings, at their desks, on flights. Accurate captions ensure your value recap lands whether they can turn on audio or not. Accessibility expands your reach.

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3

Brand Kit

Professional renewal communications

Your branding applied automatically. Consistent, professional presentation reinforces that you're a partner worth continuing to invest in. Details matter when renewal decisions are made.

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4

Multi-Format Export

Share wherever stakeholders are

Export for email, Slack, internal presentations, and deal rooms. Same value recap optimized for every channel. Reach stakeholders wherever they consume content.

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5

“But will it work for my situation?”

Still have questions?Get in touch →

The old way vs. the ngram way

Ngram Renewal Video

Stakeholder reachShareable to all
Value communicationHigh (visual + shareable)
Time to create15-20 minutes
Discount negotiation riskLow
Retention impact+15%

Renewal Email

Stakeholder reachLimited (inbox)
Value communicationLow (text summary)
Time to createMinutes (but generic)
Discount negotiation riskHigh
Retention impactBaseline

Renewal Call

Stakeholder reachAttendees only
Value communicationHigh (if they attend)
Time to createHours (scheduling)
Discount negotiation riskModerate
Retention impact+5-10%
Ready?

Stop losing customers who
forgot your value

Create renewal videos that remind customers why they chose you. Protect margins, not just retention. Turn renewals into expansion opportunities.

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