Feature education videos that turn usage into expansion
Customers using 20% of features won't expand. Create education videos that drive adoption of high-value capabilities. Turn dormant users into power users who renew and grow.
Try example prompts
"They bought the enterprise plan. They only use the basic features."
You're in Customer Success.
Your customers have access to powerful features they never touch.
They paid for the full product but only use a fraction of it.
The capabilities that would transform their workflow sit idle.
SaaS products are complex and evolve quickly.
Every release adds new features.
Every quarter brings updates.
Keeping customers educated is a moving target.
You can't be on calls explaining every feature to every customer.
20-30% of product capabilities used by average customer
72% of customers prefer learning about products through video
$1,500-$7,000 typical cost per feature video from agencies
3-8 weeks production timeline for professional feature videos
Every unused feature is expansion revenue you'll never capture.
From "I didn't know that existed" to "this changed everything"
Before ngram
- You release a powerful new feature. You write release notes. You add it to the help center. You mention it in the monthly newsletter. Adoption rate: 8%.
- Six months later, you're on a QBR call. You mention the feature again. The customer's eyes light up: 'Wait, we can do that?' They've been working around a problem the feature would have solved. They just didn't know it existed.
- Multiply this across every feature, every customer. Value left on the table. Expansion opportunities missed. Retention at risk because customers don't realize what they're paying for.
After ngram
- Same feature release. But this time you create a 2-minute education video. You show the feature solving a real problem. You explain when to use it and why it matters.
- You send it to customers who would benefit most. They watch it. They try the feature. They see the value immediately. Adoption rate: 45%. The customers who adopt become your expansion opportunities.
- Feature education becomes a growth engine. New capabilities drive new value. New value drives expansion conversations. Your product investment pays off because customers actually use what you build.
Feature adoption rate
Time to create content
Education scalability
Expansion opportunity
Adoption-driving education from your feature recordings
Ngram transforms your feature walkthroughs into polished education videos that drive adoption and expansion.
Record feature walkthroughs
Walk through the feature like you're showing your best customer. Show the workflow, explain the value, highlight tips that make it click. Ngram polishes your recording into education content that drives adoption. One video educates all customers.
Or create a feature library
Record education videos for every major feature. Build a complete learning path from basics to advanced. Ngram ensures consistent quality across all content. Customers learn exactly what they need, when they need it.
Either way, customers adopt more features. Education that scales drives value that compounds into expansion.
What changes when cs feature education video take minutes
Adoption that drives expansion
Customers who use more features see more value. Customers who see more value expand. Feature education videos are the bridge between what they bought and what they actually use. Adoption leads directly to revenue growth.
Keep pace with product releases
Your product ships monthly. Your education should too. When videos take 30 minutes instead of 8 weeks, you can educate customers on every release. Features get adopted while they're still new.
Enable champions to spread knowledge
Your champion knows the feature. Their team doesn't. Give them education videos to share internally. Video enables knowledge transfer without your involvement. Adoption spreads throughout the organization.
Targeted education for each segment
Different customers need different features. Enterprise customers care about integrations. SMB customers care about quick wins. Create targeted education for each segment. Relevance drives adoption.
Raw recording → polished video in 3 steps
Drop in what you have
30 secondsUpload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.
Review before it renders
2 minutesngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.
Export everywhere
instantOne click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.
Built for cs feature education video, specifically
Smart Zoom
Highlight the features that matter
Automatic zoom on buttons, menus, and UI elements ensures customers see exactly where to click. Complex features become simple when visually guided. No more 'I couldn't find it' confusion.
Learn moreAuto-Cut
Tight education that gets completed
Automatically removes pauses, mistakes, and loading screens. Your thorough walkthrough becomes a focused 2-minute lesson. Short videos get watched completely. Watched videos drive adoption.
Learn moreAuto Captions
Education that works everywhere
Customers learn at their desks, in meetings, on mobile. Accurate captions ensure education lands regardless of audio context. Accessibility means more customers actually learn.
Learn moreBrand Kit
Professional learning experience
Your branding applied to every education video. Consistent quality signals investment in customer success. Professional education builds confidence in your product.
Learn moreMulti-Format Export
Deliver where customers learn
Export for help center, email campaigns, in-app guides, and LMS platforms. Same education video optimized for every channel. Meet customers wherever they prefer to learn.
Learn moreThe old way vs. the ngram way
Ngram Feature Videos
Release Notes
Live Training Calls
Stop watching powerful features go
unused and unexpanded
Create feature education videos that drive adoption. Turn dormant users into power users. Capture expansion revenue from the capabilities you've built.
Explore More Use Cases
Discover more ways ngram can help you create professional videos.