Founder Product Update
Ship features fast. Show them faster.
Turn every release into a 60-second video your customers actually watch. Record your screen, and ngram handles the editing, captions, and branding. No video skills needed.
Trusted by teams at
"We shipped 14 features last quarter. Our customers asked for 6 of them."
“”
You are a SaaS founder shipping every week.
New integrations, workflow improvements, performance fixes.
Your engineering team is executing.
But your customers have no idea.
Here is what the current process looks like: you write a changelog entry with screenshots and bullet points.
You draft a product update email.
You schedule a tweet.
The changelog gets 40 views.
The email lands at a 21% open rate and a 3% click-through.
The tweet gets likes from other founders, not your actual users.
Invisible momentum You ship weekly, but customers and investors think you are standing still because text changelogs disappear
3% click-through Product update emails get opened, skimmed, and forgotten before anyone tries the new feature
Support asks for what exists Customers open tickets requesting features you shipped last month because they never saw the announcement
3-8 weeks per video Professional production timelines mean the feature is old news before the announcement is ready
Every silent feature launch is adoption you already paid to build but never collected.
From "buried in the changelog" to "wait, when did you build this?"
The Old Way
Before ngram
The ngram Way
After ngram
You ship a workflow automation feature on Tuesday. You spend an hour writing the changelog with annotated screenshots, draft the email, and queue a social post. By Thursday the changelog has 38 views. Your email shows 22% opens and a 2.8% click rate. Three of those clicks bounced immediately.
Same feature ships Tuesday. You spend 15 minutes recording a quick screen walkthrough, upload it to ngram, and get back a polished 60-second product update video with smooth transitions, captions, and your brand colors. You embed it in your email, changelog, and LinkedIn post.
On Friday a customer emails asking if you could add workflow automation. You reply with a link to the changelog. They say: "Oh, I must have missed that." You have heard that sentence 50 times this year.
The email click-through jumps to 12%. Customers reply: "This is exactly what I needed, trying it now." Your LinkedIn post gets shared by three customers who tag their own teams. Feature adoption hits 40% in the first week instead of the usual 8% trickle over a month.
Your board deck says you shipped 14 features this quarter. Your NPS survey says customers feel the product "has not changed much lately." The gap between building and communicating keeps growing.
Your investors watch the update series and comment on your execution speed. A prospect in your pipeline says the update videos convinced them you ship fast enough to bet on. Every launch now builds visible momentum.
The Numbers Don't Lie
Feature awareness
8-15% of users
45-60% of users
Email click-through
2-4%
10-15% (with video)
Time to create update
3-8 weeks (outsourced)
15 minutes
Customer perception
"They rarely ship"
"They ship every week"
Product update videos from whatever you just shipped
ngram turns your raw screen recording or release notes into a polished product update video that drives feature adoption and shows momentum.
1
Record the feature in action
Walk through the new feature on your screen. Click around, show the workflow, highlight what changed. ngram cleans up hesitations, adds smart zooms on key interactions, overlays captions, and applies your brand kit. Your rough recording becomes a professional announcement in minutes.
2
Or paste your release notes
Drop in your changelog text, feature doc, or landing page URL. ngram generates the script, builds a visual storyboard with motion graphics, and creates a complete update video with voiceover. Ship the announcement without opening a screen recorder.
Most popular
Either way, your features stop launching silently. Every release gets the visibility it earned.
What changes when founder product update take minutes
Feature adoption that matches your shipping speed
When creating an update video takes 15 minutes instead of 3 weeks, every release gets one. Customers discover features the week you ship them. Usage metrics climb because awareness is no longer the bottleneck.
Customers who feel the product evolving
Regular video updates turn your changelog from a graveyard into a conversation. Customers see your investment in the product. They stay longer, refer others, and stop asking for features you already built.
Investor-ready execution proof
A steady stream of polished update videos is the most convincing proof that your team ships. Founders with visible product momentum close funding rounds faster. Your update history becomes your pitch deck's best slide.
Fewer support tickets, more self-service
Customers who watch a 60-second update video understand the feature before they need to ask. Fewer how-do-I tickets. Fewer did-you-know emails. Your support team spends time on real problems, not feature education.
Raw recording → polished video in 3 steps
1
Record the new feature
30 secondsOpen your product, walk through what changed, and hit stop. Mistakes, pauses, wrong clicks - all fine. ngram works with raw recordings.
2
Review the polished edit
2 minutesngram cuts dead air, adds smart zooms on interactions, generates captions, and applies your brand kit. Review the storyboard and adjust before rendering.
3
Share everywhere
instantExport for email, changelog, LinkedIn, and in-app. One recording becomes a multi-channel product update that drives feature adoption.
Built for founder product update, specifically
Auto-Cut
Your rough recording becomes a tight update
You recorded the feature in one take with pauses, restarts, and a few wrong clicks. ngram strips all of that out automatically. What is left is a clean, focused walkthrough that respects your customers' time. No timeline editing required.
Learn more1
Smart Zoom
Every new button gets a close-up
When you click on the new feature, ngram zooms in so viewers see exactly what changed. No more squinting at full-screen recordings trying to spot the update. The important interactions get automatic emphasis.
Learn more2
Brand Kit
Every update looks like part of the series
Your logo, colors, fonts, and intro applied automatically to every update video. Customers recognize your format instantly. Build a consistent update series that feels professional without designing anything from scratch each time.
Learn more3
Auto Captions
Updates that land in any context
Your customers watch in meetings, on commutes, and with sound off at their desks. Accurate captions ensure your product update message lands regardless of where or how they watch. Accessibility built into every video automatically.
Learn more4
Multi-Format Export
One update, every distribution channel
Export your product update in 16:9 for email and changelog, 1:1 for LinkedIn, 9:16 for Instagram Stories. Same update optimized for every channel where your customers pay attention. Maximize reach without re-editing.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
Text Changelog | Video Agency | ngram | |
|---|---|---|---|
| Time to create | 30 minutes | 3-8 weeks | 15 minutes |
| Cost per update | Free | $2,000-$5,000 | Included in plan |
| Feature awareness lift | Low (skimmed) | High (when delivered) | High (same week) |
| Sustainable for weekly releases | Yes | No (too slow, too expensive) | Yes |
| Brand consistency | Manual each time | Depends on the editor | Automatic (Brand Kit) |
Ready?
Stop letting features
launch in silence
Create polished product update videos as fast as you ship features. Drive adoption. Show momentum. Make every release visible.
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