Product updates that customers actually watch
You ship features weekly. Your customers should know. Create engaging update videos that drive adoption and show momentum. No video skills required.
Try example prompts
"We shipped 12 features last quarter. Our customers know about 2 of them."
You're a founder shipping fast.
Every week brings new features, improvements, and fixes.
Your changelog grows.
But do your customers know?
Do they care?
You write a changelog entry.
A few power users read it.
You send an email.
Open rates hover around 20%.
The feature you spent weeks building goes unnoticed.
Customers keep asking for things you already shipped.
95% message retention from video versus 10% from text
20% average open rate for product update emails
$1,000-$3,000 typical cost for a professional announcement video
2-3 weeks standard turnaround from video freelancers
Every feature launched without video is adoption you're leaving on the table.
From "buried in the changelog" to "this is exactly what I needed"
Before ngram
- You ship a major feature on Tuesday. You write a changelog entry with screenshots and bullet points. You schedule a product email for Thursday. You post about it on Twitter.
- The changelog gets 50 views. The email gets a 22% open rate, 3% click rate. The tweet gets 12 likes from other founders, not customers. A week later, a customer asks if you could add the exact feature you just shipped. They had no idea.
- Another feature buried. Another missed opportunity to drive adoption and show momentum.
After ngram
- Same feature ships Tuesday. But this time you spend 20 minutes creating a 60-second video walkthrough. You show the feature in action. You explain why it matters and how to use it.
- You embed the video in your changelog, your email, and your social posts. The email gets 40% open rate and 15% click rate because video in the subject line. Customers reply: "This is exactly what I needed!" Adoption spikes. Usage data shows the feature getting used within hours of launch.
- Investors see your update videos and comment on how polished your communication is. Customers feel informed and engaged. Every feature launch builds momentum.
Feature awareness
Email click rates
Time to create update
Customer perception
Update videos from your shipping velocity
Ngram lets you create polished product update videos as fast as you ship features.
Show the feature in action
Record yourself using the new feature. Walk through the workflow, highlight the benefits. Ngram adds polish: smooth transitions, zoom on key moments, your branding. A quick recording becomes a professional announcement.
Or explain while you demo
Talk through what you built and why while showing your screen. Ngram cleans up your narration, adds captions, and creates a tight, engaging video. Your natural enthusiasm becomes compelling content.
Either way, your features get the attention they deserve. Updates that drive adoption and show momentum.
What changes when founder product update take minutes
Drive feature adoption
Features only create value when customers use them. Video updates drive discovery and adoption in ways text changelogs never can. Show your features being useful. Watch usage metrics climb.
Build customer love
Regular video updates show customers you're invested in improving the product. They feel informed and valued. Engaged customers stay longer and refer others. Communication builds relationships.
Show momentum to investors
A consistent stream of polished update videos demonstrates execution velocity. Investors see a team that ships and communicates. Your fundraise story tells itself through your update history.
Reduce support burden
Customers who watch update videos understand new features before they ask questions. Fewer "how do I do X?" tickets. Fewer "do you have Y?" emails about features you already shipped.
Raw recording → polished video in 3 steps
Drop in what you have
30 secondsUpload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.
Review before it renders
2 minutesngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.
Export everywhere
instantOne click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.
Built for founder product update, specifically
Smart Zoom
Highlight what's new
Automatic zoom draws attention to new UI elements, buttons, and features. Customers see exactly what changed without squinting at small screenshots. Every update is crystal clear.
Learn moreAuto-Cut
Tight updates that hold attention
Automatically removes hesitations and slow moments. Customers are busy. Tight editing respects their time while ensuring they see the value. 60 seconds, no filler.
Learn moreAuto Captions
Updates that work everywhere
Customers watch in offices, on commutes, and during meetings. Accurate captions ensure your message lands regardless of context. Accessibility expands reach.
Learn moreBrand Kit
Consistent across every update
Your logo, colors, and visual identity applied automatically. Every update looks professional and recognizably yours. Build brand recognition with every video.
Learn moreMulti-Format Export
One update, every channel
Export for email, changelog, social media, and in-app. Same update optimized for every touchpoint. Reach customers wherever they engage with your product.
Learn moreThe old way vs. the ngram way
Ngram
Text Changelog
Video Freelancer
Stop letting features
launch silently
Create polished update videos as fast as you ship features. Drive adoption. Build customer love. Show investors you're executing.
Explore More Use Cases
Discover more ways ngram can help you create professional videos.