Marketing videos that compete with funded competitors
You don't have a marketing team. Neither did Dropbox when they made their famous explainer. Create marketing videos that punch above your weight class.
Try example prompts
"My competitor has a 10-person marketing team. I have a to-do list and no time."
You're a founder.
You built a product people love.
Now you need to market it.
But marketing feels like a whole other job.
One you didn't sign up for and don't have time to learn.
Your competitors have marketing teams, video budgets, and agency relationships.
They ship polished content weekly.
Their landing pages have professional videos.
Their social feeds are active.
You're still trying to write a decent homepage headline.
70% of viewers buy a product after watching video
$2,000-$5,000 typical cost for professional marketing videos
8 seconds to capture attention before audiences scroll past
65% of app development is now no-code, but marketing still requires effort
Every week without video content is market share your competitors are capturing.
From "we can't afford marketing" to "how does their content look so good?"
Before ngram
- Your landing page has a static screenshot. You know a video would convert better, but hiring a video agency would eat your marketing budget for the quarter. So you write longer copy and hope people read.
- Your competitor's page has a 60-second explainer that shows exactly how their product works. Visitors understand in seconds. They convert at 4x your rate even though your product is arguably better.
- You try making a quick Loom. It's rough. You post it anyway because something is better than nothing. It doesn't hurt, but it doesn't help much either. Professional polish matters when competing for attention.
After ngram
- Same product. Same limited budget. But now you spend an afternoon creating marketing videos. Homepage explainer. Product demo. Social clips. All with professional polish that matches your funded competitors.
- Visitors watch your landing page video and understand immediately. Conversion rate triples. Social content gets engagement because video stops the scroll. Prospects think you have a marketing team.
- You're competing on equal footing. Your product quality plus professional marketing presence beats their bigger budget. David wins because the sling works.
Homepage conversion
Cost per marketing video
Content velocity
Competitive perception
Marketing content from founder-level effort
Ngram gives founders the marketing video capabilities that used to require teams and budgets.
Create from product recordings
Show your product doing what it does best. Record the workflows, features, and moments that make customers love it. Ngram transforms raw footage into polished marketing content. Your product becomes the star.
Or build from talking points
Share your pitch, your value proposition, your customer stories. Ngram creates marketing videos with your message, professional visuals, and branded presentation. Your ideas become compelling content.
Either way, your marketing punches above its weight. Professional output from founder-level input.
What changes when founder marketing take minutes
Compete with bigger teams
Funded competitors have marketing departments. You have Ngram. Professional video production lets you match their content quality without matching their headcount. Level the playing field.
3x conversion with video
Landing pages with video convert 3x better than those without. When video is easy to create, every campaign gets video. Every campaign converts better. Compound improvements across your funnel.
Ship marketing at startup speed
Startups move fast. Marketing should too. Create campaign videos in an afternoon, not a month. Launch with video instead of adding it later. Speed is your advantage; keep it.
Your vision, unfiltered
Nobody explains your product like you do. Founder-led marketing resonates because it's authentic. Video captures your energy and conviction in ways agencies can't replicate. Authenticity converts.
Raw recording → polished video in 3 steps
Drop in what you have
30 secondsUpload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.
Review before it renders
2 minutesngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.
Export everywhere
instantOne click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.
Built for founder marketing, specifically
Smart Zoom
Cinematic product shots
Automatic zoom on product features and key moments creates professional visual interest. Your screen recordings become dynamic marketing content. Every feature gets its hero moment.
Learn moreAuto-Cut
Tight content that converts
Automatically removes slow moments to create punchy marketing videos. Attention spans are short. Tight editing respects viewer time and drives action. Every second sells.
Learn moreAuto Captions
Marketing that works on mute
Social feeds autoplay silent. Captions ensure your message lands. Accessible content reaches broader audiences. Marketing that works in every context converts more.
Learn moreBrand Kit
Professional and consistent
Your brand identity applied to every video automatically. Consistency builds recognition. Professional presentation builds trust. Every piece of content reinforces your brand.
Learn moreMulti-Format Export
One video, every channel
Export optimized for website, social ads, email, and retargeting. Same marketing message, perfect formatting for each placement. Maximize reach from every video created.
Learn moreThe old way vs. the ngram way
Ngram
No Marketing Video
Agency Marketing
Stop letting bigger budgets
win the marketing game
Create marketing videos that compete with funded competitors. Professional content from founder-level effort. Make your product look as good as it works.
Explore More Use Cases
Discover more ways ngram can help you create professional videos.