Explainer videos that make complex products simple
You have 8 seconds to explain your product. Create explainer videos that cut through complexity and show value instantly. No agency required.
Try example prompts
"People don't understand what we do. By the time I explain it, they've already lost interest."
You've built something powerful.
But explaining it is a nightmare.
Your product solves a complex problem with a sophisticated solution.
Distilling that into a simple pitch feels impossible.
Your landing page has paragraphs of explanation.
Visitors skim and bounce.
Your sales calls start with 10 minutes of context-setting before you can demo.
Customers sign up confused and churn before they find value.
8 seconds average attention span before visitors decide to stay or leave
$5,400 average cost of a professional explainer video (2024)
4-6 weeks typical agency production timeline
74% of customers switch products if onboarding is confusing
Every confused visitor is a customer who never understood your value.
From "let me explain" to "oh, I get it now"
Before ngram
- You're on a demo call. The prospect has read your landing page but still doesn't quite get it. You spend the first 10 minutes explaining what your product does and why it matters. By the time you actually show the product, you've lost momentum.
- Your landing page converts at 1.5%. Visitors scroll, read a few sentences, and leave. They don't understand the value fast enough to care. Your product is great, but your explanation isn't doing it justice.
- Competitors with slick explainer videos convert better. Their product isn't as good, but prospects understand it instantly. First impressions matter, and you're losing the comprehension battle.
After ngram
- Same product. But now a 60-second explainer video sits above the fold. Within the first 8 seconds, visitors see the problem you solve. By 30 seconds, they understand how. By 60 seconds, they're clicking 'Start Free Trial.'
- Demo calls start differently now. Prospects say "I watched your video, I get what you do. Show me how it would work for my use case." You skip the explanation and go straight to the compelling demo.
- Landing page conversion jumps to 4.2%. Visitors who watch the explainer understand instantly. Confusion no longer kills conversions.
Time to understand product
Landing page conversion
Cost to produce
Time to produce
Clear explainers from your product footage
Ngram transforms your product recordings and explanations into clear, compelling explainer videos that convert visitors into users.
Show your product solving the problem
Record your product in action. Walk through the workflow that delivers value. Ngram adds visual polish, smooth transitions, and clear captions. Your authentic demo becomes a professional explainer.
Or explain while you demonstrate
Talk through the problem and solution while showing your screen. Ngram cleans up your narration, adds visual emphasis, and creates a tight, engaging video. Your natural explanation becomes crystal clear.
Either way, your product becomes instantly understandable. Clarity that converts.
What changes when founder explainer video take minutes
Capture attention in 8 seconds
Visitors decide in seconds whether to stay. A clear explainer video hooks them immediately. Show the value before they bounce. First impressions that convert.
Boost conversion rates significantly
Landing pages with explainer videos convert 20-80% better than those without. Clarity removes friction. Understanding creates desire. Video turns browsers into buyers.
Update when your product evolves
Your product changes. Your explainer should too. When videos take hours instead of weeks, you can update whenever you ship major changes. Never explain outdated features again.
Shorten sales cycles
Prospects who watch your explainer arrive understanding your product. Demo calls skip the basics and go straight to value. Less explaining means faster closing.
Raw recording → polished video in 3 steps
Drop in what you have
30 secondsUpload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.
Review before it renders
2 minutesngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.
Export everywhere
instantOne click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.
Built for founder explainer video, specifically
Smart Zoom
Draw attention to what matters
Automatic zoom highlights key interface elements and product features. Guide viewer attention exactly where you want it. Complex products become easy to follow.
Learn moreAuto-Cut
Tight explainers that hold attention
Automatically removes pauses, hesitations, and slow moments. Every second earns the next. Your 5-minute recording becomes a punchy 90-second explainer.
Learn moreAuto Captions
Explainers that work in any context
Visitors watch on mute, in meetings, on mobile. Accurate captions ensure your explanation lands regardless of sound. Accessibility expands your audience.
Learn moreBrand Kit
Professional and on-brand
Your logo, colors, and visual identity applied automatically. Professional presentation builds trust. Consistent branding signals a company worth trusting.
Learn moreLicensed Music
Background audio that elevates
Licensed background music adds polish and sets the right tone. Your explainer sounds as professional as it looks. Audio quality matters for credibility.
Learn moreThe old way vs. the ngram way
Ngram
Text-Only Landing Page
Agency Explainer
Stop losing customers to
confusion
Create explainer videos that make your product instantly understandable. Convert visitors who would have bounced. Show value in seconds, not minutes.
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