Founder Explainer Video
Explain your product in 60 seconds not 60 meetings
Turn your product knowledge into a clear, compelling explainer video. No animation studio. No scriptwriter. No 6-week timeline. Just drop in what you have and get a video that makes people say 'oh, I get it.'
Trusted by teams at
"I've explained this product 400 times. Nobody gets it until I show them."
“”
You're a founder with a product that solves a real problem.
But every conversation starts the same way.
Five minutes of context-setting before the prospect even understands what you built.
Investors glaze over at your pitch deck.
Trial users sign up, poke around, and churn because they never found the value.
Your current workflow for explaining the product looks like this: rewrite the homepage copy for the third time, build another slide deck, hop on another call to walk someone through it live.
You've tried Loom recordings, but they're 8 minutes of rambling with no structure.
You've tried writing docs, but nobody reads past the first paragraph.
The 'what do you do?' loop Every meeting, every pitch, every onboarding call starts with the same explanation from scratch
86% higher conversions Landing pages with video convert dramatically better, but most founders never ship one
Outdated on arrival By the time the agency delivers, your product has two new features and a repositioned value prop
$5,000-$10,000 per video Agency quotes that eat runway for a single 90-second asset you can't update yourself
Every week without a clear explainer video is another week of lost signups, confused prospects, and wasted demo calls.
From "let me share my screen" to "I watched your video, I get it"
The Old Way
Before ngram
The ngram Way
After ngram
A potential customer lands on your site. They read the headline, skim two sentences, and leave. Your bounce rate is 68%. The ones who stay click through to pricing without understanding the product, then close the tab. Your signup-to-activation rate is painful because users don't know what to do first.
A 60-second explainer video sits above the fold. Visitors watch it, understand what you do, and click 'Start Free Trial' with intent. Your landing page conversion rate jumps from 2.9% to 4.8%. The video does the explaining so your copy can do the convincing.
On sales calls, you spend the first 12 minutes explaining what the product does and why it matters. By the time you get to the demo, the call is half over. Prospects say "interesting, send me more info" and disappear. Your pipeline stalls because comprehension is the bottleneck, not interest.
Sales calls start differently. Prospects open with 'I watched your explainer, I get the concept. Show me how it works for my team.' You skip the preamble and go straight to the compelling demo. Calls get shorter and close rates go up.
Your investor deck has 14 slides trying to explain what a single video could show. You've rewritten the positioning three times this quarter. Nothing sticks because text can't capture the experience of using your product.
When you ship a new feature on Friday, you update the explainer on Monday morning. Investors share your video with their partners instead of forwarding a PDF. Your product finally speaks for itself.
The Numbers Don't Lie
Time to understand product
12+ minutes on a call
60 seconds (video)
Cost per explainer
$5,000-$10,000 (agency)
Included in plan
Production timeline
4-6 weeks
One afternoon
Update turnaround
New project, new invoice
Under 10 minutes
Professional explainers from what you already have
ngram turns your product recordings, landing page copy, and feature docs into polished explainer videos that make complex products instantly clear.
1
Start with a product walkthrough
Record yourself using the product. Walk through the core workflow that delivers value. ngram removes the dead air, adds smart zooms on key interactions, overlays captions, and structures the narrative. Your raw recording becomes a tight, professional explainer.
2
Or start from a description
Paste your landing page URL, a product brief, or just describe what you want to explain. ngram generates the script, builds a visual storyboard, and creates a complete explainer with motion graphics, voiceover, and branded polish.
Most popular
Either way, your product becomes understandable in under 60 seconds. Clarity that converts visitors into users.
What changes when founder explainer video take minutes
Make complex products instantly clear
Stop relying on paragraphs of copy to explain what a 60-second video can show. Visitors understand your product before they scroll. Clarity eliminates the biggest conversion killer for technical products.
Convert 86% more landing page visitors
Pages with explainer videos convert dramatically better than text-only pages. Prospects who watch product videos are 85% more likely to sign up. Your explainer does the selling while you sleep.
Update when your product evolves
Startups change fast. When your explainer takes an afternoon instead of 6 weeks, you update it every time you ship something major. Your video always matches your current product.
Scale yourself beyond 1:1 calls
Every prospect gets the same clear, compelling explanation. Your best pitch runs 24/7 on your landing page, in email sequences, and in investor updates. You stop being the bottleneck.
Raw recording → polished video in 3 steps
1
Drop in what you have
30 secondsUpload a product walkthrough, paste your landing page URL, or describe what you want to explain. Rough recordings, messy notes - ngram works with whatever you have.
2
Review the storyboard
2 minutesngram builds a structured narrative: problem, solution, proof, CTA. Review the script, rearrange sections, and tweak the visuals before rendering.
3
Export and share everywhere
instantGet a polished explainer with captions, transitions, and your branding. Export for your homepage, social media, or pitch deck. Update in minutes when your product changes.
Built for founder explainer video, specifically
Script & Storyboard
Your product story, structured to convert
ngram builds a narrative arc from your inputs: problem, solution, proof, CTA. You review the script and storyboard before anything renders. The structure that takes agencies weeks to nail happens in minutes.
Learn more1
Auto Captions
Your explainer works even on mute
85% of social video is watched without sound. Accurate, styled captions ensure your explanation lands whether prospects watch in a meeting, on mobile, or scrolling LinkedIn. Accessibility widens your audience.
Learn more2
Smart Zoom
Guide attention to what matters most
Automatic zoom on clicks and key UI elements. When you're explaining a product workflow, viewers see exactly the button, field, or result you're highlighting. Complex interfaces become easy to follow.
Learn more3
Multi-Format Export
One explainer, every platform
Export in 16:9 for your landing page, 9:16 for Instagram Reels, 1:1 for LinkedIn feed. One recording becomes explainer videos for every channel. Stop re-editing for every platform.
Learn more4
AI Voiceover
Professional narration without a recording booth
Generate natural-sounding voiceover from your script. Choose a voice that matches your brand tone. No need to re-record when the script changes, just update the text and regenerate.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
DIY (Canva/Loom) | Agency/Freelancer | ngram | |
|---|---|---|---|
| Time to first explainer | 3-5 hours | 4-6 weeks | One afternoon |
| Cost | Your time + $13/mo | $3,000-$10,000 | Subscription (unlimited) |
| Editing skills needed | Moderate (templates) | None (they do it) | None (AI does it) |
| Update turnaround | Hours of rework | Weeks + revision fees | Under 10 minutes |
| Brand consistency | Manual every time | Varies by freelancer | Automatic (Brand Kit) |
Ready?
Your product deserves to be
understood
Stop losing customers to confusion. Create an explainer video that makes your product click in 60 seconds. No agency. No timeline. No editing skills.
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