Founder Customer Onboarding
Onboarding videos that activate users while you sleep
You can't hop on every onboarding call. Create videos that guide new users to their first win in minutes. Scale customer success without scaling your calendar.
Trusted by teams at
"90% of our signups never make it past day one. They land on the dashboard and vanish."
“”
You are a founder with hundreds of new signups every week.
Most create an account, click around for 90 seconds, hit something confusing, and close the tab forever.
Your activation rate sits below 30%, and every lost user is revenue you already paid to acquire.
Your current onboarding is a welcome email with a link to your help docs.
You wrote those docs at 2am between feature releases.
They are thorough, but nobody reads them.
Open rates hover around 18%.
Click-through rates are worse.
Users who do click land on a wall of text and bounce.
Budget approval for every video Agencies charge $2,000-$8,000 per onboarding clip. At that rate, you can afford maybe two videos per quarter.
90% of users churn if they do not understand your product's value within the first week of signing up
Stale before the ink dries Your UI changes every sprint. By the time the video is done, the screens no longer match reality.
69% prefer video to text when learning a new product, but most founders cannot produce it fast enough to keep up
Every confused signup is activation revenue walking out the door. A 25% activation lift drives 34% more MRR.
From "signup and disappear" to "activated in first session"
The Old Way
Before ngram
The ngram Way
After ngram
A new user signs up at 11pm. They land on your dashboard. It is powerful but not immediately obvious. They click Settings by accident, scroll past the feature that would have hooked them, and close the tab. They meant to come back tomorrow. They never do.
Same signup at 11pm. But now a 60-second welcome video plays in-app. It shows exactly where to click first, why it matters, and what success looks like. The user follows along, completes their first workflow, and hits their aha moment in under five minutes.
Your automated welcome email arrives the next morning. 18% open rate. Of those, 4% click through to your getting started guide. Of those, maybe half follow the steps. Your carefully written documentation sits unread while users churn before they ever experienced value.
Activation jumps from 26% to 45%. Users who watch the onboarding video are 3x more likely to convert to paid. Support tickets from confused new users drop by half because they understood before they got stuck.
You tried recording a Loom walkthrough once. It took three attempts to get through without a mistake, and the final version still had 40 seconds of dead air while you searched for the right setting. You posted it anyway. It looked like what it was: a tired founder at midnight.
When you ship a UI update on Friday, you re-record a quick walkthrough and drop it into ngram. Thirty minutes later, the onboarding video reflects the new screens. Users always see current workflows. Your investor asks what video team you hired.
The Numbers Don't Lie
Activation rate
26% (industry average)
45%+ (video-guided)
Time to first value
Days (or never)
First session
Cost per video
$2,000-$8,000 (agency)
Included in your plan
Video update turnaround
Weeks (re-brief the agency)
30 minutes
Scalable onboarding from whatever you already recorded
ngram transforms your rough product walkthroughs into polished onboarding videos that activate users around the clock, no editing skills required.
1
Record the path to value
Walk through the workflow that leads to your product's aha moment. Show what to click and why. ngram cuts the dead air, adds smart zooms on key elements, generates captions, and delivers a video that guides users to success without your constant involvement.
2
Or build a video series from docs
Paste your getting started guide, feature descriptions, or help center URLs. ngram generates a structured onboarding sequence: welcome video, first workflow, key features. Each video is consistent, branded, and bite-sized so new users never feel overwhelmed.
Most popular
Either way, every signup gets the same high-quality guidance. Activation that scales with your user base, not your calendar.
What changes when founder customer onboarding take minutes
Activate users 24/7 without live calls
Onboarding videos guide every signup to their first win, whether they show up at 3pm or 3am. You stop being the bottleneck. Users reach value on their own schedule, and your activation rate climbs without adding a single meeting to your calendar.
Turn activation into revenue growth
A 25% improvement in activation drives 34% more monthly recurring revenue. When new users understand your product fast, they convert to paid faster. Video-guided onboarding makes the difference between a trial that stalls and a customer who sticks.
Cut support tickets from confused users
Self-serve onboarding costs a fraction of live support. When users watch a 60-second video instead of filing a ticket, your support queue shrinks and your team focuses on customers who actually need help. Proactive education beats reactive firefighting.
Update when your product ships
Your UI changes every sprint. Your onboarding videos should too. With ngram, re-record a quick walkthrough and get an updated video in 30 minutes. Users always see current screens and workflows, not screenshots from three releases ago.
Raw recording → polished video in 3 steps
1
Record your product's aha moment
30 secondsWalk through the workflow that turns a new signup into an activated user. Mistakes, pauses, wrong clicks - all fine. ngram works with whatever you record.
2
Review the polished onboarding video
2 minutesngram auto-cuts dead air, zooms into key UI elements, and adds captions. Review the storyboard, tweak the sequence, and approve before rendering.
3
Embed and start activating users
instantExport for in-app modals, welcome emails, or your help center. When your product ships updates, re-record and refresh the video in 30 minutes.
Built for founder customer onboarding, specifically
Smart Zoom
Every click in your onboarding gets a cinematic close-up
New users need to see exactly where to click. ngram automatically zooms into buttons, inputs, and key UI elements during your walkthrough so users follow along without squinting at a full-screen recording. No manual keyframing required.
Learn more1
Auto-Cut
Your retakes and dead air disappear automatically
Record your onboarding flow in one take, mistakes and all. ngram detects and removes pauses, wrong clicks, and filler moments. Your 8-minute ramble becomes a tight 90-second walkthrough that respects new users' attention spans.
Learn more2
Auto Captions
Onboarding that works in open offices and on mute
Users onboard in noisy coworking spaces, on their phones during commutes, and in open-plan offices with no headphones. Accurate captions ensure your guidance lands regardless of sound. Accessibility built into every onboarding video by default.
Learn more3
Brand Kit
Professional first impressions from day one
Your logo, colors, and visual identity appear in every onboarding video automatically. Consistent branding across the entire onboarding experience builds trust with new users before they even start using your product. Look enterprise-ready even as a 5-person startup.
Learn more4
Multi-Format Export
Embed onboarding videos wherever users get stuck
Export for in-app modals, welcome emails, help centers, and landing pages. Same video, optimized for every touchpoint. Reach users at the exact moment they need guidance, whether that is their first login or their third attempt at a tricky workflow.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
Loom (DIY) | Guidde / Agency | ngram | |
|---|---|---|---|
| Time to first video | 30-60 min (record + reshoot) | 1-2 weeks (brief + production) | 15 minutes |
| Cost per video | Your time (+ $12.50/mo) | $2,000-$8,000 per clip | Subscription (unlimited) |
| Update turnaround | Re-record from scratch | Days + revision fees | 30 minutes |
| Auto-editing (zooms, cuts) | None (raw recording) | Manual by editor | Automatic (AI-driven) |
| Brand consistency | Manual every time | Depends on vendor | Automatic (Brand Kit) |
Ready?
Stop losing signups to
confused first sessions
Create onboarding videos that activate users from their very first login. Guide every signup to value without adding calls to your calendar. Your first video takes 15 minutes.
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