Founder Customer Onboarding

Onboarding videos that activate users while you sleep

You can't be on every onboarding call. Create videos that guide new users to value without your constant involvement. Scale customer success without hiring.

Try example prompts

"74% of our signups never reach the 'aha moment.' They sign up and disappear."

“

You're a founder with a growing product.
Users sign up.
Some stick, most don't.
They create an account, poke around, get confused, and never come back.
Your activation rate hovers around 26%.

You know what would help: showing them exactly what to do.
But you can't be on every onboarding call.
You're one person with hundreds of signups per week.
Automated emails with screenshots don't cut it.
Users skim and delete.

”

74% of customers switch products if onboarding is complicated

26% average activation rate for SaaS products

$2,000-$8,000 typical cost for professional onboarding videos

65% of customers prefer video to learn how to use products

Every confused signup is activation revenue walking out the door.

From "signup and disappear" to "activated in first session"

The Old Way

Before ngram

  • A new user signs up. They land on your dashboard. It's powerful but not immediately obvious. They click around, try a few things, hit a confusing spot, and close the tab. They meant to come back. They never do.
  • You send a welcome email with a getting started guide. 18% open rate. Of those, 5% click through. Of those, maybe half actually follow the steps. Your carefully written documentation sits unread while users churn.
  • You know you should create onboarding videos. But recording, editing, hosting, updating when the product changes? You don't have bandwidth. So users continue to figure it out alone. Most fail.
The ngram Way

After ngram

  • Same signup. But now a 60-second welcome video plays automatically. It shows exactly what to do first, why it matters, and where to click. The user watches, follows along, and reaches their first success in 5 minutes.
  • Activation rate jumps from 26% to 45%. Users who watch the onboarding video are 3x more likely to become paying customers. Support tickets drop because users understand before they get stuck.
  • When you ship product updates, you update the onboarding video in 30 minutes. Users always see current workflows. Onboarding stays fresh without constant effort.
The Numbers Don't Lie

Activation rate

26% (industry average)
45%+ (video-guided)

Time to first value

Days (or never)
First session

Support ticket volume

High (confused users)
Low (users understand)

Video update time

Weeks (if ever)
30 minutes

Scalable onboarding from your product recordings

Ngram transforms your product walkthroughs into professional onboarding videos that activate users automatically.

1

Record the path to value

Walk through the workflow that leads to the 'aha moment.' Show exactly what to click and why. Ngram adds polish, zooms on key elements, and creates a video that guides users to success.

2

Or create a video series

Build an onboarding sequence: welcome video, first workflow, key features. Ngram makes each video consistent and professional. Users get bite-sized guidance that doesn't overwhelm.

Most popular

Either way, users reach value without your constant involvement. Activation that scales.

What changes when founder customer onboarding take minutes

Activate users automatically

Onboarding videos guide users to value 24/7. You can't be on every call, but video can. Show every signup exactly what to do. Scale activation without scaling yourself.

25% improvement in activation rates

Interactive onboarding videos drive 25% better activation. Users who see exactly what to do are more likely to do it. Visual guidance beats text instructions every time.

Reduce support costs

Self-serve support costs $0.25 per interaction versus $6-12 for human support. Users who understand don't ask questions. Proactive education beats reactive support.

Update when your product does

Your UI changes. Your onboarding should too. When videos take 30 minutes to update, you can refresh whenever you ship. Users always see current workflows.

Raw recording → polished video in 3 steps

1

Drop in what you have

30 seconds

Upload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.

2

Review before it renders

2 minutes

ngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.

3

Export everywhere

instant

One click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.

Built for founder customer onboarding, specifically

Smart Zoom

Highlight exactly where to click

Automatic zoom on buttons, inputs, and key UI elements guides users step by step. No confusion about what to click. Every action is crystal clear.

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1

Auto-Cut

Tight videos that respect user time

Automatically removes pauses and slow moments. Users want to learn quickly. Tight editing delivers value fast. 60 seconds, no filler.

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2

Auto Captions

Onboarding that works in any context

Users onboard in offices, on phones, in noisy environments. Accurate captions ensure guidance lands regardless of sound. Accessibility built in.

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3

Brand Kit

Professional first impression

Your logo, colors, and visual identity in every video. Consistent branding across the onboarding experience. Professional quality builds confidence in your product.

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4

Multi-Format Export

Embed anywhere users need guidance

Export for in-app modals, help centers, email sequences, and landing pages. Same video, optimized for every touchpoint. Reach users wherever they get stuck.

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5

“But will it work for my situation?”

Still have questions?Get in touch →

The old way vs. the ngram way

Ngram

User engagementHigh (always current)
Cost per videoSubscription (unlimited)
Update turnaround30 minutes
Activation improvement+25%
ScalabilityInfinite (and watched)

Text Documentation

User engagementLow (skimmed)
Cost per videoStaff time
Update turnaroundHours
Activation improvementMinimal
ScalabilityInfinite (but ignored)

Agency Videos

User engagementHigh (when current)
Cost per video$2,000-$8,000
Update turnaroundWeeks
Activation improvement+25%
ScalabilityBudget limited
Ready?

Stop losing users to
confused onboarding

Create onboarding videos that activate users automatically. Guide every signup to value. Scale customer success without scaling yourself.