Founder Product Demo
Ship polished demos in minutes not weeks
You built the product. Now make it look as good on video as it works in real life. Turn rough screen recordings into branded, professional demos without a video team, a freelancer, or a timeline editor.
Trusted by teams at
"I can build a product in a weekend. But making a decent demo takes me longer than the feature itself."
“”
You are a solo founder or an early-stage team of two.
You ship features weekly.
Investors want a walkthrough before they write a check.
Prospects want to see the product before they sign up.
Your landing page needs a demo that actually converts visitors into trials.
So you open Loom, hit record, and walk through the workflow.
You restart three times.
You click the wrong button.
You ramble for four minutes when you needed sixty seconds.
The audio picks up your keyboard.
You watch it back and cringe, but you embed it anyway because a bad founder product demo feels better than no demo at all.
Budget approval for every video Each demo needs a vendor, a brief, and a procurement thread before work even starts
89% of visitors engage with embedded product demos, but only if the quality holds their attention past the first 10 seconds
Outdated the day it ships You push a release on Monday and the demo you paid $5,000 for last month now shows the old UI
"I'll just send a Loom" becomes your default because proper video production feels impossible at your stage
Every rough demo costs you pipeline. B2B buyers retain 95% of a message from video versus 10% from text, so a bad demo is worse than no demo.
From "sorry about the audio" to "wait, you made this yourself?"
The Old Way
Before ngram
The ngram Way
After ngram
A prospect emails asking for a walkthrough. You open Loom, restart twice, and record a five-minute ramble that should be ninety seconds. The cursor is a tiny arrow nobody can track. You spend 40 seconds navigating to the right screen. Background noise from the coffee shop bleeds into the mic.
Same prospect request. You record the same rough walkthrough, but this time you drop it into ngram. Fifteen minutes later: dead air gone, smart zooms highlighting every click, professional captions, and your brand colors tying it together. A 90-second demo that feels intentional.
You watch it back. The pacing drags through the setup and rushes through the feature that actually matters. It is not terrible, but it is not the first impression you want to make. You send it anyway with an apologetic "rough recording, happy to walk you through live."
You send it. The prospect watches the whole thing. They reply within the hour: "This is exactly what we need. Can we talk pricing?" They are already sold before the call starts. Your conversion rate from demo-to-call doubles.
The prospect watches 35 seconds and goes quiet. You follow up twice. No reply. They signed with the competitor whose homepage had a clean 90-second demo that made their product look effortless.
Your co-founder asks what agency you hired. Your investor shares the demo in a portfolio Slack channel. You did not hire anyone. You just made your product look as good as it actually is, and you can update it every time you ship.
The Numbers Don't Lie
Time to create
4-6 hours (DIY) or 2-3 weeks (freelancer)
15 minutes
Cost per demo
$3,000-$8,000 (agency/freelancer)
Included in your plan
Time to update
Start over (new brief, new invoice)
Under 5 minutes
Prospect watch-through rate
Under 40%
85%+
Professional demos from whatever you already have
ngram takes your raw screen recording, product URL, or feature doc and builds a founder product demo that converts prospects and impresses investors.
1
Record your product in action
Walk through your product the way you would on a customer call. Click through the workflow, show the result. ngram handles the rest: cuts the dead air, zooms on every interaction, adds captions and your branding. Your authentic walkthrough becomes a polished demo.
2
Or start from a doc or URL
Paste your landing page URL, feature spec, or release notes. ngram generates the script, plans the visual sequence, and creates a complete demo with voiceover and motion graphics. No recording required.
Most popular
Either way, your product finally looks as good on screen as it works in practice. First impressions that convert.
What changes when founder product demo take minutes
Your homepage sells while you sleep
A polished demo on your landing page converts visitors 24/7. You cannot get on a call with every prospect. But a professional demo shows them the value before you even know they exist. 89% of visitors engage with embedded demos when the quality is there.
Ship a feature, update the demo same day
Your product evolves weekly. Your demo should too. When updating takes five minutes instead of a new freelancer invoice, you can refresh your demo every time you ship. No more sending prospects to a video that shows last quarter's UI.
Targeted demos for every prospect
Different buyers care about different features. Create a 60-second overview for the homepage, a deep-dive for enterprise prospects, and a quick hit for investors. Personalized demos convert at significantly higher rates than generic walkthroughs.
Look enterprise-ready before you are
Funded competitors have video teams and agency budgets. With ngram, your demos carry the same polish. Prospects cannot tell the difference between your two-person operation and their 50-person marketing department. Perception closes deals.
Raw recording → polished video in 3 steps
1
Record your product walkthrough
30 secondsScreen-record yourself clicking through the workflow you want to demo. Mistakes, restarts, dead air - all fine. ngram works with rough recordings.
2
Review the AI-polished edit
2 minutesngram cuts dead air, adds smart zooms on your clicks, generates captions, and applies your branding. Review the storyboard and tweak before rendering.
3
Share and start converting
instantEmbed on your landing page, send to prospects, or share with investors. Update any section in under 5 minutes when your product ships new features.
Built for founder product demo, specifically
Smart Zoom
Every click in your demo gets a cinematic close-up
When you click a button or interact with a form, ngram automatically zooms in so viewers see exactly what happened. No more tiny UI elements lost on a full-screen recording. Your product's best moments get the spotlight they deserve.
Learn more1
Cursor Emphasis
Prospects follow your mouse without squinting
Your cursor gets highlighted with a visible trail so viewers never lose track of where you are clicking. Founder demos often move fast through familiar workflows. Cursor emphasis keeps your audience with you at every step.
Learn more2
Auto-Cut
Your restarts and dead air disappear automatically
Recording a product walkthrough in one clean take is nearly impossible. ngram detects and removes hesitations, loading screens, and wrong clicks. Your five-minute ramble becomes a tight 90-second demo that holds attention.
Learn more3
Brand Kit
Consistent branding that signals you are the real deal
Your logo, colors, and fonts applied to every demo automatically. Consistent visual identity signals professionalism to investors and enterprise buyers. First impressions form in seconds, and branded videos earn trust faster.
Learn more4
Auto Captions
Demos that land whether they tap unmute or not
Most B2B buyers watch product videos on mute at their desks or in meetings. Accurate, styled captions ensure your demo communicates the full message regardless of audio. Accessibility also expands your reach to global prospects.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
Loom (raw) | Freelancer/Agency | ngram | |
|---|---|---|---|
| Time to first demo | 10 minutes (unedited) | 2-3 weeks | 15 minutes (polished) |
| Cost | Free (but looks free) | $3,000-$8,000 | Subscription (unlimited) |
| Learning curve | None | None (they do it) | None (AI does it) |
| Time to update | Re-record from scratch | New invoice + 1-2 weeks | Under 5 minutes |
| Brand consistency | None | Depends on freelancer | Automatic every time |
Ready?
Your product deserves a
demo that does it justice
Stop sending rough Looms and hoping for the best. Create a polished founder product demo in minutes. Make the first impression match the product you actually built.
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