Sales Proposal Walkthrough Video
Proposals that get watched, not skimmed
Walk stakeholders through pricing, scope, and value in a 3-minute video. Every decision-maker arrives aligned. No editing skills needed. No production delays.
Trusted by teams at
"I sent the proposal Monday. By Friday, nobody had read past the pricing page."
“”
You're an AE or sales lead who just wrapped a great discovery call.
The prospect is engaged.
They ask for a proposal.
You spend hours building a detailed document covering scope, pricing, implementation timeline, and terms.
You attach the PDF, hit send, and wait.
Days pass.
You follow up.
They're 'still reviewing internally.' What's actually happening: your champion opened the PDF, scrolled to the pricing table, and forwarded it to the CFO with 'take a look.' The CFO glanced at the number without context.
The technical lead never opened it at all.
Your proposal walkthrough video could have changed that entirely.
Executives read one page Decision-makers skip straight to the executive summary and pricing. The rest of your carefully written proposal never gets seen.
6-10 stakeholders per deal Each member of the buying committee has different priorities, and your champion can't pitch on your behalf to all of them.
Forwarded but never opened Your PDF gets forwarded three times. Open rates drop at each hop. By the time it reaches the final approver, context is gone.
Pricing without narrative A number on page 8 of a PDF looks like a cost. The same number explained over a screen share looks like an investment.
Proposals with video close 41% more often. Proposals without it sit in inboxes.
From "still reviewing internally" to "let's get the contract over"
The Old Way
Before ngram
The ngram Way
After ngram
You email a 12-page proposal PDF. Your champion opens it at 4pm between meetings, skims the executive summary, checks the bottom-line price, and plans to read the rest tonight. Tonight comes, and they don't. They forward the PDF to the VP of Engineering with 'thoughts?' The VP downloads it on their phone, sees dense tables, and closes it.
Same proposal. But this time you attach a 3-minute walkthrough video. You share your screen, narrate the pricing logic, highlight the ROI section, and preemptively address the three objections you know they'll raise. It takes you 20 minutes to record and polish with ngram.
A week later, the buying committee meets. Half of them haven't read the proposal. The other half read different sections and drew different conclusions. Your champion tries to explain the pricing model from memory, gets a detail wrong, and the CFO raises a concern that your document already addressed on page 9. Nobody read page 9.
Your champion watches it once, then forwards the link: 'Watch this before Thursday's meeting.' The CFO watches during lunch. The VP of Engineering watches between standups. Everyone arrives to the meeting having heard the same pitch, in your words, with your framing.
The meeting ends with 'we need to circle back.' Your deal slips another quarter.
Thursday's meeting? It's not a presentation anymore. It's a contract discussion. The video did the alignment. You just close.
The Numbers Don't Lie
Proposal engagement
Skimmed to pricing page
Watched start to finish
Stakeholder alignment
Champion explains from memory
Everyone hears same pitch
Time to decision
2-4 weeks
3-5 days
Close rate lift
Baseline
+41% with video
Winning proposals from a quick screen recording
ngram turns your raw proposal walkthrough into a polished, branded video that gets every stakeholder on the same page before the meeting.
1
Record as you walk through the proposal
Open your proposal doc, hit record, and talk through pricing, scope, and timeline as you scroll. Pause when you need to, stumble over words, click the wrong section. ngram cleans it all up with smooth cuts, smart zooms on key figures, and professional captions. Your natural explanation becomes a compelling presentation.
2
Or build reusable proposal sections
Record once for common modules like pricing models, implementation timelines, and support tiers. Mix and match for each new deal. ngram stitches sections seamlessly and applies your branding. Personalized walkthroughs in 15 minutes instead of starting from scratch every time.
Most popular
Either way, every stakeholder hears the same message, in your voice, with your framing. No telephone game.
What changes when sales proposal walkthrough video take minutes
The entire buying committee arrives informed
PDFs get forwarded and forgotten. Videos get forwarded and watched. When all six to ten stakeholders watch the same walkthrough, the review meeting becomes a decision meeting. No more re-explaining basics while the clock runs out.
Close rates jump 41% with video proposals
Proposals with video are 32% more likely to close and deals move 26% faster. When prospects see and hear you explain the value, pricing feels justified instead of questioned. Same proposal, better medium, more wins.
Objections handled before the meeting
You know what the CFO will ask. You know the technical lead's concerns. Address them in the walkthrough so your champion has answers ready. Remove blockers before they become deal killers.
Update walkthroughs when terms change
Prospect asked for a different pricing tier? Re-record just that section and render in minutes. No reshooting the entire video. Keep your proposal video current without starting from zero.
Raw recording → polished video in 3 steps
1
Record your proposal walkthrough
5 minutesOpen your proposal doc and talk through pricing, scope, and timeline as you scroll. Pauses, stumbles, wrong clicks - all fine. ngram works with rough recordings.
2
Review the polished edit
2 minutesngram cuts dead air, zooms on key figures, adds captions and your branding. Review the storyboard and adjust any section before rendering.
3
Share and track
instantSend via email or deal room. Every stakeholder watches the same pitch, in your voice. Update any section in minutes when terms change.
Built for sales proposal walkthrough video, specifically
Smart Zoom
Every pricing cell and ROI figure gets a close-up
When you scroll past the pricing table or hover over an ROI chart, ngram auto-zooms so stakeholders see exactly the numbers that matter. No more hoping they notice the right line item in a dense spreadsheet. Key figures get the spotlight automatically.
Learn more1
Auto-Cut
Your 8-minute ramble becomes a tight 3-minute pitch
Proposal walkthroughs naturally have pauses while you find the right section, scroll past irrelevant pages, and collect your thoughts. ngram removes all of it. Executives get a focused, respectful-of-their-time video that covers everything without a single wasted second.
Learn more2
Auto Captions
Stakeholders watch between meetings, often on mute
The CFO watches during lunch. The VP watches on their phone between calls. Accurate captions ensure your walkthrough lands whether they have sound on or not. Your pitch works in any environment, reaching every stakeholder on the committee.
Learn more3
Brand Kit
Your proposal video looks as polished as your pitch deck
Branded intro, your colors, your fonts, consistent lower-thirds. When your walkthrough looks like it came from a production team, the proposal feels more credible. Professional presentation signals a professional partnership.
Learn more4
Multi-Format Export
Share via email, deal room, Slack, or LinkedIn DM
Export optimized for email embedding, digital deal rooms, or direct messaging. The same walkthrough reaches stakeholders wherever they prefer to consume content. One recording, every channel covered.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
PDF Proposal Only | Vidyard / Loom | ngram Proposal Video | |
|---|---|---|---|
| Stakeholder reach | Forwarded, rarely read | Raw recording, no editing | Polished, watched by committee |
| Time to create | Hours (document only) | 10-15 min (unedited) | 20 min (edited and branded) |
| Message consistency | Varies by reader interpretation | Depends on presenter energy | Identical every time |
| Update turnaround | Rewrite and resend | Re-record entirely | Edit one section, re-render |
| Close rate impact | Baseline | +15-20% (engagement lift) | +41% (branded video proposals) |
Ready?
Stop sending proposals that
die in inboxes
Create proposal walkthroughs that align every stakeholder before the meeting. Close 41% more deals with video proposals. Your first one takes 20 minutes.
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