Marketing Email
Video emails that triple your clicks without a video team
Your emails get opened but never clicked. Video changes that. Create professional video thumbnails for every campaign in minutes. No editing skills, no agency, no embed headaches.
Trusted by teams at
"Our open rate is fine. Our click rate is embarrassing."
“”
You're a marketing manager running email campaigns for a SaaS company.
Open rates hover around 22%.
But click-through?
2.4%.
Subscribers open, skim your carefully crafted copy, and close without acting.
You know video email marketing would help.
The data is clear: emails with video thumbnails achieve a 10.3% average CTR compared to 6.1% for static images.
But implementing video in email is a technical minefield.
You open your email builder, try embedding a video file, and realize Gmail, Outlook, and Yahoo all block direct playback.
Your beautifully embedded video shows up as a broken rectangle.
74% agree, few execute of marketers say video boosts email performance, but most teams can't produce it fast enough to use consistently
The Big Three block it Gmail, Outlook, Yahoo - none support embedded video playback. Every attempt risks a broken layout or spam folder.
$500-$1,500 per video from freelancers, plus a week of turnaround. Multiply by 4 campaigns a month.
Inbox blindness Your text-only emails blend into a sea of identical newsletters. No visual hook. No reason to click.
Every text-only campaign is a missed chance to 3x your click-through rate.
From "decent open rate, dead clicks" to "highest-performing campaign this quarter"
The Old Way
Before ngram
The ngram Way
After ngram
You send your monthly product update newsletter. Open rate: 23%. Click-through rate: 2.1%. The feature announcement you spent three days writing gets 47 clicks out of 12,000 subscribers. Your boss asks why email pipeline contribution dropped again.
Same newsletter. But now the product update includes a 40-second video showing the new feature in action. You created it in 20 minutes using a screen recording you already had. The thumbnail shows a play button overlaid on a clean product shot with your brand colors.
You A/B test subject lines. You swap the CTA button from blue to green. You try moving the hero image above the fold. Nothing moves the needle more than 0.3%. The core problem remains: walls of text and static screenshots don't compel action. Subscribers have learned to ignore them.
You add "[Video]" to the subject line. Open rate jumps to 28%. Subscribers click the thumbnail and land on a page where the video plays and a CTA captures their intent. CTR hits 7.8%. The landing page converts 9% of viewers into trial signups.
Your competitor's product updates include short video walkthroughs. Their emails feel alive. Yours feel like a PDF someone dumped into Mailchimp. You know what would work, but producing a video for every email isn't realistic with your current resources.
You start adding video to every campaign. Onboarding sequences, product launches, re-engagement flows. Email becomes your highest-performing channel again. Your VP of marketing forwards the campaign report to the CEO with the comment: "Look at these numbers."
The Numbers Don't Lie
Click-through rate
2-3% (text and static images)
7-10% with video thumbnails
Open rate
22% average
28%+ with video in subject line
Time to create video
1-2 weeks (freelancer)
20 minutes with ngram
Conversion rate
5.4% without video
9.1% average with video
Email-ready videos from what you already have
ngram creates short, polished videos optimized for email campaigns, complete with click-worthy thumbnails and hosted landing pages that drive recipients from inbox to conversion.
1
Create videos from screen recordings
Record your product walkthrough, feature update, or promotional message. ngram auto-edits the footage, adds captions and branded styling, and generates a thumbnail with a play button overlay. Link it in your email. Recipients click, watch, and convert.
2
Or generate from your existing content
Paste your email copy, blog post, or product description. ngram transforms it into a short video with professional visuals, voiceover, and your brand identity. The same message you already wrote becomes video content that earns 3x higher engagement.
Most popular
Either way, your emails stop competing with text alone. Video captures attention. Attention drives clicks.
What changes when marketing email take minutes
10.3% CTR vs. 6.1% with static images
Video thumbnails in email dramatically outperform static images. Recipients recognize the play button and click to watch. One change to your email template can nearly double engagement across every campaign you send.
Video for every campaign, not just the big ones
When a video takes 20 minutes instead of 2 weeks, you stop reserving video for quarterly launches. Product updates, onboarding sequences, re-engagement flows. Every email gets the engagement lift that video delivers.
9.1% conversion rate with video emails
Video emails convert at 9.1% compared to 5.4% for non-video emails. Recipients who click a video thumbnail arrive on your landing page already engaged and primed to act. Video warms leads before they reach your CTA.
Turn email into a pipeline driver
Video thumbnails link to landing pages where recipients watch and convert. Email stops being a notification channel and becomes a traffic engine for your highest-converting pages. Capture leads while they're watching, not while they're skimming.
Raw recording → polished video in 3 steps
1
Add your content
30 secondsUpload a screen recording, paste email copy, or drop in a product doc. ngram builds your email video from whatever you already have.
2
Review and refine
2 minutesngram generates a short, captioned video with branded styling. Review the storyboard, tweak the script, and approve before rendering.
3
Grab your thumbnail and send
instantExport a hosted video link and play-button thumbnail. Drop the thumbnail into your email template, link it to the video landing page, and send.
Built for marketing email, specifically
Auto-Cut
Tight videos for inbox attention spans
Email recipients have 3 seconds of patience. ngram automatically removes dead air, pauses, and filler words so your video gets to the point fast. A 5-minute raw recording becomes a focused 45-second clip that respects inbox attention spans.
Learn more1
Auto Captions
Your message lands even on mute
Over 80% of email recipients watch video without sound, especially at work or on mobile. ngram generates accurate, styled captions automatically so your message lands whether they tap unmute or not. Your video works in every context.
Learn more2
Brand Kit
On-brand from inbox to landing page
Your video thumbnail, intro, and visual style match your email template automatically. Logo, colors, fonts applied in one click. Recipients see brand consistency from subject line to video to landing page. Trust builds with every touchpoint.
Learn more3
Script & Storyboard
Turn your email copy into a video script
Drop in a product doc, email draft, or landing page URL. ngram builds the script and visual sequence for your email video automatically. Review the storyboard, tweak the narrative, and render. No staring at a blank timeline.
Learn more4
Multi-Format Export
Ready for any email platform in one click
Export your video in 16:9 for landing pages, 1:1 for social teaser clips, or 9:16 for mobile-first campaigns. Get hosted links and thumbnail images ready for any email platform. Copy the thumbnail, paste the link, send.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
Text-Only Emails | Freelancer/Agency | ngram | |
|---|---|---|---|
| Click-through rate | 2-3% average | 6-8% with video | 7-10% with video |
| Time to create video | N/A (no video) | 1-2 weeks per video | Under 30 minutes |
| Cost per video | $0 (no video) | $500-$1,500 per video | Included in subscription |
| Campaigns with video | None | Major launches only | Every campaign |
| Brand consistency | N/A | Varies by freelancer | Automatic via Brand Kit |
Ready?
Your next email could
triple its click rate
Create video for your email campaigns in under 30 minutes. No editing skills. No freelancer invoices. Just better-performing emails, starting today.
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