Video emails that boost clicks 300%
Your emails get opened but not clicked. Video changes that. Add video thumbnails to your campaigns and watch click-through rates triple without fighting email client limitations.
Try example prompts
"Our open rate is 22%. Our click rate is 2%. Something is broken."
You're on a marketing team.
Your emails get opened.
22% open rate, right at the industry average.
But the click-through rate?
2.8%.
Visitors open, skim, and close.
Your carefully written copy isn't driving action.
You know video would help.
Adding video to email can increase click rates by 300%.
Just putting "video" in the subject line boosts opens by 19%.
But implementing video in email is a technical nightmare.
300% potential increase in click-through rates with video in email
19% higher open rate when 'video' appears in subject line
2.8% average email click-through rate (without video)
26% reduction in unsubscribes with video emails
Every text-only email is clicks you could have captured with video.
From "low CTR" to "highest performing campaign"
Before ngram
- You launch your monthly newsletter. Open rate: 23%, solid. Click-through rate: 2.4%, disappointing. The product update that took a week to write gets a few dozen clicks.
- You try different subject lines. You A/B test the CTA button color. You move images around. Nothing moves the needle more than 0.2%. The fundamental problem remains: text-heavy emails don't compel action.
- Your sales team asks why marketing-qualified leads from email are declining. You explain that engagement is flat across the industry. But you know competitors are seeing better results with video.
After ngram
- Same newsletter. But this time the product update includes a 45-second video. You create a compelling thumbnail with a play button overlay. The video is hosted on a landing page.
- You add "[Video]" to the subject line. Open rate jumps to 27%. Recipients click the thumbnail to watch. CTR jumps to 7.2%. The landing page captures leads while they watch.
- Your highest-performing email in months. You start adding video to every campaign. Email becomes a pipeline driver again. The sales team stops complaining.
Click-through rate
Open rate
Unsubscribe rate
Lead generation
Email-ready videos from your marketing content
Ngram creates videos optimized for email campaigns, complete with click-worthy thumbnails that drive recipients to watch and convert.
Create videos for email campaigns
Record your product, announcement, or offer. Ngram produces a polished video with an attention-grabbing thumbnail designed for email. Link the thumbnail to your landing page. Recipients click, watch, and convert.
Or generate from your email copy
Paste your existing email content. Ngram transforms it into a video with professional visuals and voiceover. Add the thumbnail to your campaign. The copy you already wrote becomes video that performs 3x better.
Either way, your emails stop relying on text alone. Video drives clicks. Clicks drive conversions.
What changes when marketing email take minutes
300% higher click-through rates
Video thumbnails in email dramatically outperform static images and text links. Recipients click to watch. One change to your email template can triple engagement across every campaign.
19% higher open rates
Just mentioning video in your subject line increases opens. Recipients are conditioned to expect value from video. Use that expectation to get more eyes on every email you send.
26% fewer unsubscribes
Video emails feel more valuable and less like marketing. Recipients stay subscribed because your emails deliver something worth watching. Reduce list churn while increasing engagement.
Drive traffic to landing pages
Video thumbnails link to landing pages where recipients watch and convert. Email becomes a traffic driver for your highest-converting pages. Capture leads while they're engaged with your content.
Raw recording → polished video in 3 steps
Drop in what you have
30 secondsUpload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.
Review before it renders
2 minutesngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.
Export everywhere
instantOne click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.
Built for marketing email, specifically
Thumbnail Generation
Click-worthy preview images
Automatically generate compelling thumbnails with play button overlays. Recipients instantly recognize video content. The thumbnail alone increases click likelihood before they even see the video.
Learn moreAuto-Cut
Tight videos for short attention spans
Email recipients have seconds of patience. Automatically removes slow moments to create focused videos that deliver value immediately. Respect their time and they'll watch to the end.
Learn moreAuto Captions
Engage silent viewers
Many recipients watch video at work or in public without sound. Accurate captions ensure your message lands in any context. Your video works whether they click unmute or not.
Learn moreBrand Kit
Consistent brand in every email
Your colors, logo, and visual style applied automatically. Videos look like a natural extension of your email template. Consistent branding builds recognition and trust.
Learn moreEasy Hosting & Sharing
Simple embedding workflow
Get hosted video links and thumbnail images ready for any email platform. No technical complexity. Copy the thumbnail, link to the video, send. Works with any email service provider.
Learn moreThe old way vs. the ngram way
Ngram
Text-Only Emails
Agency Video Emails
Stop sending emails that
get opened but not clicked
Create video for email campaigns in under an hour. Boost click-through rates 300%. Turn email into your highest-converting channel.
Explore More Use Cases
Discover more ways ngram can help you create professional videos.