DevRel Tutorial Video

Developer tutorials that teach and convert without agency timelines

Video has become the go-to format for technical content. Create tutorial videos that help developers succeed with your platform. No 8-week production cycles. No agency budgets.

Try example prompts

"Our tutorial completion rate is 12%. Developers drop off after the first minute."

“

You're in Developer Relations.
Your job is helping developers succeed with your platform.
That means tutorials.
But creating effective tutorial content is hard.

Written tutorials get skimmed.
Developers copy code without understanding context.
They hit errors and don't know why.
Your support queue fills with questions that would be answered if they'd read the whole tutorial.

”

$3,000-$5,000 per minute for professional technical video production

3-8 weeks typical agency production timeline

12% average completion rate for text-based tutorials

95% retention from video vs 10% from text tutorials

Every incomplete tutorial is a developer who didn't succeed with your platform.

From "I'll figure it out later" to "I got it working in 10 minutes"

The Old Way

Before ngram

  • You publish a new API endpoint. You write documentation with code samples. Developers try to implement it. They hit authentication errors. They check the docs. The authentication section doesn't mention the specific header they need. They open a support ticket.
  • You realize the docs skipped a step that seemed obvious to you but isn't to new developers. You update the docs. But developers have already moved on to a competitor with clearer content. Your completion rates stay low. Developer adoption stalls.
The ngram Way

After ngram

  • Same API endpoint. But this time you create a 3-minute tutorial video. You walk through the implementation from scratch. You show the authentication step explicitly. You demonstrate the expected output.
  • Developers watch, follow along, and get it working in 10 minutes. No support tickets. No guessing. When the API updates next month, you record a new section in 15 minutes and publish the updated tutorial the same day.
  • Your content stays current. Developers succeed. Adoption accelerates.
The Numbers Don't Lie

Tutorial completion rate

12% (text docs)
65%+ (video)

Time to create

3-8 weeks (agency)
1-2 hours

Cost per tutorial

$3,000-$15,000
Subscription (unlimited)

Time to update

Weeks (re-engagement)
Same day

Professional tutorials from your screen recordings

Ngram transforms your developer walkthroughs into polished tutorial videos that teach effectively and stay current.

1

Record as you code

Walk through the implementation the way you'd show a developer on a call. Show the code, explain the concepts, demonstrate the results. Ngram adds professional polish: smooth transitions, zoom on important details, clean audio. Your authentic walkthrough becomes a professional tutorial.

2

Or create modular tutorials

Record segments for common patterns: authentication, basic requests, error handling. Combine relevant segments for each tutorial. Ngram stitches them seamlessly. When one segment needs updating, update just that segment. The rest stays current.

Most popular

Either way, developers get tutorials that actually teach. Content that stays current because updates take hours, not weeks.

What changes when devrel tutorial video take minutes

95% retention vs 10% with text

Developers remember what they see. Video tutorials stick in ways that documentation doesn't. When developers retain what they learn, they succeed with your platform. Success leads to adoption. Adoption leads to growth.

Update tutorials when APIs change

Your platform ships constantly. Your tutorials should too. When videos take hours instead of weeks, you can update content the same day you update the API. Tutorials stay accurate. Developers stay unconfused.

Reduce support load

Most support questions are answered in your tutorials. When developers actually watch and complete tutorials, they ask fewer questions. Video completion rates drive support ticket reduction. Your DevRel team focuses on community, not repetitive support.

Scale developer education

You can't be on calls with every developer. Video scales your best explanations to everyone. One tutorial helps thousands of developers. Education becomes a competitive advantage, not a bottleneck.

Raw recording → polished video in 3 steps

1

Drop in what you have

30 seconds

Upload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.

2

Review before it renders

2 minutes

ngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.

3

Export everywhere

instant

One click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.

Built for devrel tutorial video, specifically

Smart Zoom

Highlight code that matters

Automatic zoom on code snippets, terminal output, and UI elements ensures developers see every important detail. No more squinting at tiny text. Every keystroke is visible and followable.

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1

Auto-Cut

Tight tutorials that get completed

Automatically removes typing delays, loading screens, and pauses. Your thorough walkthrough becomes a focused tutorial developers actually finish. Completion rates climb when tutorials respect developer time.

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2

Auto Captions

Tutorials that work globally

Developers watch from offices, homes, and coffee shops worldwide. Accurate captions ensure your tutorial lands regardless of audio context. Accessibility expands your reach to the global developer community.

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3

Brand Kit

Consistent developer experience

Your branding applied to every tutorial. Consistent, professional presentation builds trust with the developer community. Tutorials look like official content, not amateur screencasts.

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4

Multi-Format Export

Embed anywhere developers learn

Export for docs, YouTube, developer portals, and learning platforms. Same tutorial optimized for every channel. Meet developers wherever they prefer to learn.

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5

“But will it work for my situation?”

Still have questions?Get in touch →

The old way vs. the ngram way

Ngram Tutorials

Completion rate65%+
Time to create1-2 hours
Cost per tutorialSubscription (unlimited)
Update speedSame day
Developer retention95%

Written Docs

Completion rate12%
Time to createHours (but low retention)
Cost per tutorialLow (staff time)
Update speedFast
Developer retention10%

Agency Video

Completion rate65%+
Time to create3-8 weeks
Cost per tutorial$3,000-$15,000
Update speedWeeks (expensive)
Developer retention95%
Ready?

Stop losing developers to
incomplete tutorials

Create developer tutorials that actually get completed. 95% retention vs 10% with text. Keep content current as your platform evolves.