DevRel Product Update Video
Product updates that drive adoption not just awareness
Release notes get skimmed. Changelogs get ignored. Show developers what changed and why it matters with polished update videos you can ship the same day you ship the feature.
Trusted by teams at
"We shipped 14 features last quarter. Developers adopted 2."
“”
You run Developer Relations at a platform company.
Your engineering team ships constantly: new endpoints, SDK improvements, performance upgrades, breaking changes with migration paths.
Every release represents weeks of engineering effort.
But the developers building on your platform aren't adopting what you ship.
Your current workflow looks like this: engineering closes the sprint, you pull together a changelog entry, draft release notes in Markdown, maybe write a blog post if the feature is big enough.
You paste the update into Discord, tweet a link, send a newsletter.
Each channel takes time.
Each one reaches a fraction of your developer community.
The important updates get buried alongside minor bug fixes.
Buried in the changelog Critical API improvements sit between 40 bug fixes. Developers scan, miss the important update, and keep using the old approach
72% can't find them Most developers say changelogs are hard to locate on product websites, poorly written, or impossible to navigate
One video, three-week wait By the time an agency delivers the update video, you've already shipped two more releases and changed the messaging
Support tickets for solved problems Developers file bugs for issues fixed in the last release because they never saw the fix announced
The average feature adoption rate is 6.4%. Every unnoticed release is engineering effort that never reached the developers it was built for.
From "I didn't know that existed" to "I migrated before lunch"
The Old Way
Before ngram
The ngram Way
After ngram
You ship a new SDK method that replaces a 40-line workaround with a single function call. You add it to the changelog between a typo fix and a dependency bump. You mention it in the monthly newsletter alongside 11 other updates. You post in Discord. It scrolls past in 20 minutes.
Same SDK method. This time you record a 90-second screencast showing the old 40-line workaround, then the new single function call. You upload it to ngram. Two minutes later: dead air removed, smart zoom on the key code, captions generated, your brand kit applied automatically.
Three months later, a developer discovers it by reading source code. 'Why is this not documented anywhere?' they ask in a GitHub issue. It is documented. In the changelog, the blog post, the newsletter, and the Discord announcement. They saw none of it.
You embed the video in the changelog, tweet it, drop it in Discord, and include it in the newsletter. Developers watch. They see the improvement side-by-side. They migrate before their next standup. Adoption jumps from single digits to 35% in the first week.
Your platform improves constantly. Developer experience stays the same. The gap between what you've built and what developers actually use grows wider every sprint.
Your platform improves. Developers notice. Every release ships with a video that makes the value obvious. Support tickets drop. Community sentiment improves. Engineering effort actually reaches the people it was built for.
The Numbers Don't Lie
Feature adoption rate
6.4% average (text-only)
30-40% (video updates)
Time to create update
2-3 weeks (agency)
Under 30 minutes
Update frequency
Quarterly (budget limited)
Every release
Developer comprehension
Abstract (read about it)
Concrete (see it working)
Polished updates from your raw recordings
ngram transforms your rough product walkthroughs into developer update videos that drive feature adoption, not just awareness.
1
Record the feature in action
Show the before and after. Walk through the new endpoint, the improved SDK method, the faster workflow. Record it rough. ngram handles the rest: auto-cuts dead air, adds smart zoom on key interactions, generates captions, and applies your branding. A 10-minute ramble becomes a tight 2-minute update.
2
Or compile a release video
Record short clips for each change in a release. Drop them all into ngram. It stitches them into a cohesive video changelog with consistent pacing, transitions, and branding. Every sprint gets a professional update video without a production cycle.
Most popular
Either way, developers see what you shipped. Updates that get watched lead to features that get adopted.
What changes when devrel product update video take minutes
Adoption rates that justify engineering effort
When developers see a feature working, they understand the value in seconds. Video updates drive 5-6x higher adoption than text-only changelogs. Your engineering team's work actually reaches the developers it was built for.
Ship update content the day you ship code
No more waiting weeks for an agency while the release goes stale. Record the feature, upload to ngram, share the polished video within the hour. Update momentum stays matched to engineering velocity.
One video powers every channel
Embed in your changelog page, post to YouTube, share on Twitter and LinkedIn, drop in Discord, include in the newsletter. One recording, exported for every platform developers use. Maximum reach without repeating work.
Fewer support tickets, better community sentiment
When developers actually see what changed, they stop filing bugs for solved problems and asking for features you already shipped. Your support queue shrinks. Your community trusts that updates are worth paying attention to.
Raw recording → polished video in 3 steps
1
Record the change in action
5 minutesWalk through the new feature, API endpoint, or workflow improvement. Record it rough - mistakes, pauses, and wrong clicks are fine. ngram works with whatever you capture.
2
Review the polished edit
2 minutesngram auto-cuts dead air, adds smart zoom on code and UI changes, generates captions, and applies your brand kit. Review the storyboard and tweak before rendering.
3
Share everywhere developers are
instantExport for your changelog page, YouTube, Twitter, Discord, and newsletters. One recording becomes a polished update on every channel. Ship the video the same day you ship the feature.
Built for devrel product update video, specifically
Auto-Cut
Your 10-minute ramble becomes a tight 2-minute update
Automatically removes pauses, loading screens, compile waits, and fumbled explanations. Your thorough walkthrough of every API change becomes a punchy update developers will actually finish watching. Short videos get completed. Long ones get abandoned.
Learn more1
Smart Zoom
Every code change gets a close-up
Automatic zoom on terminal output, code diffs, API responses, and UI changes. Developers see exactly what's different without squinting at a full-screen recording. The improvement is obvious at a glance.
Learn more2
Auto Captions
Updates that land on mute, in any timezone
Developers watch in meetings, on mobile, across timezones. Accurate captions ensure your update lands whether they have sound on or not. Accessibility expands your reach to your entire global developer community.
Learn more3
Brand Kit
Every update looks like it came from the same team
Your logo, colors, fonts, and intro applied to every update video automatically. Consistent branding signals investment in developer communication. Quality presentation builds trust in the platform itself.
Learn more4
Multi-Format Export
Changelog, YouTube, Twitter, Discord - one click each
Export in 16:9 for YouTube and your changelog page, square for Twitter and LinkedIn, vertical for mobile. Same update, optimized for every platform where developers discover content. No re-editing for each channel.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
Written Changelogs | Loom Recording | ngram Update Videos | |
|---|---|---|---|
| Developer engagement | Skimmed (under 2 min) | Watched raw (3-4 min) | Watched to completion (6+ min) |
| Feature adoption lift | 3-6% | 10-15% | 30-40% |
| Production time | 30 min (low impact) | 5 min (unpolished) | Under 30 min (polished) |
| Brand consistency | Template-dependent | None (raw capture) | Automatic (Brand Kit) |
| Multi-channel distribution | Copy-paste text | Share link only | Export per platform |
Ready?
Ship features developers
actually adopt
Stop writing changelogs nobody reads. Start shipping update videos developers watch, understand, and act on. Your next release deserves to be noticed.
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