Product update videos that developers actually watch
Release notes get skimmed. Video updates get watched. Show developers what's new in your platform with engaging updates that drive adoption of new features and APIs.
Try example prompts
"We shipped a major feature last month. Adoption is at 3%."
You're in Developer Relations.
Your team ships constantly.
New features, API improvements, performance upgrades.
Every release represents significant engineering effort.
But developers aren't adopting what you ship.
You write release notes.
Detailed changelogs with every fix and feature.
Developers skim them, if they read them at all.
The important updates get lost in the noise.
Features that would help them go unnoticed.
3-5% typical adoption rate for features announced via release notes
4.3 min average time on pages without video
6 min average engagement time on pages with video
$1,500-$7,000 typical agency cost per product video
Every unnoticed release is engineering effort that never reached developers.
From "I didn't know that existed" to "I'm already using it"
Before ngram
- You ship a new API endpoint that simplifies a common workflow. You update the changelog. You mention it in the monthly newsletter. You tweet about it. Three months later, developers are still using the old, complex approach. They never noticed the improvement.
- A developer finally discovers the new endpoint by accident. 'Why didn't anyone tell us about this?' they post in your Discord. You did tell them. They just didn't see it.
- Your releases ship. Your releases go unnoticed. Developer experience doesn't improve despite constant improvements to the platform.
After ngram
- Same new endpoint. But this time you create a 2-minute video. You show the old workflow, then the new one. You demonstrate the before and after. The difference is obvious. The value is clear.
- You embed it in the changelog, share it on social, include it in the newsletter. Developers watch. They see the improvement. They adopt it within the week. Adoption jumps from 3% to 35%.
- Your releases ship. Developers notice. Platform improvements actually improve developer experience.
Feature adoption rate
Developer engagement
Time to create
Update frequency
Engaging updates from your screen recordings
Ngram transforms your product update recordings into polished videos that drive feature adoption.
Record the improvement in action
Show the before and after. Demonstrate the new feature solving a real problem. Ngram adds professional polish: smooth transitions, zoom on key details, your branding throughout. A quick recording becomes a compelling update developers want to watch.
Or create a video changelog
Record short clips for each significant change. Compile them into a video changelog for each release. Ngram ensures consistent quality across all clips. Every release gets a video update developers can actually consume.
Either way, developers see what you ship. Updates that get noticed lead to features that get adopted.
What changes when devrel product update video take minutes
10x feature adoption rates
Release notes get skimmed. Videos get watched. When developers see new features in action, they understand the value immediately. Adoption rates jump from single digits to 30-40%. Your engineering effort pays off.
Ship updates when you ship features
Agencies take weeks. By the time video is ready, the feature is old news. When videos take hours, you can ship update content the same day you ship the feature. Momentum maintained.
Reach developers where they are
Embed in changelogs, share on social, include in newsletters, post in Discord. Video works everywhere developers discover content. One recording, every channel, maximum reach.
Show don't tell
Written descriptions of improvements are abstract. Video demonstrations are concrete. When developers see the feature working, they understand instantly. No imagination required. Value is obvious.
Raw recording → polished video in 3 steps
Drop in what you have
30 secondsUpload a screen recording, paste a URL, or add a feature doc. ngram works with whatever's already on your hard drive. No special prep required.
Review before it renders
2 minutesngram shows you the script and storyboard first. Don't like something? Edit it in plain English: "Make the intro shorter" or "Add a zoom on the pricing section." You stay in control—without learning a timeline editor.
Export everywhere
instantOne click: 16:9 for your website, 1:1 for LinkedIn, 9:16 for mobile. Captions baked in. Brand kit applied. Ready to send.
Built for devrel product update video, specifically
Smart Zoom
Highlight the changes that matter
Automatic zoom on new UI elements, API responses, and code changes ensures developers see exactly what's different. No more hunting for the improvement. Every change is obvious.
Learn moreAuto-Cut
Tight updates that get watched
Automatically removes pauses, loading screens, and slow moments. Your thorough demonstration becomes a punchy 2-minute update. Developers appreciate brevity. Short videos get completed.
Learn moreAuto Captions
Updates for global developers
Developers consume content everywhere. Accurate captions ensure your update lands whether they're watching at their desk, in a meeting, or on mobile. Accessibility expands reach.
Learn moreBrand Kit
Consistent developer experience
Your branding applied to every update video. Consistent, professional presentation signals investment in developer communication. Quality updates build trust in the platform.
Learn moreMulti-Format Export
Share everywhere developers are
Export for changelog pages, YouTube, Twitter, LinkedIn, and Discord. Same update optimized for every platform. Meet developers wherever they consume content.
Learn moreThe old way vs. the ngram way
Ngram Update Videos
Written Release Notes
Email Newsletter
Stop shipping features that
developers never notice
Create product update videos that drive feature adoption. Show developers what's new. Make your engineering effort count.
Explore More Use Cases
Discover more ways ngram can help you create professional videos.