Snapchat x Hulu All's Fair Sizzle Reel | agency case study video made with ngram

About the video

This agency case study video was made with ngram to recap how hulu and snapchat partnered on the all's fair campaign to blend digital reach with real-world experience. the reel walks through hulu's first snap takeover, which reached 45 million snapchatters and delivered open rates 17% above industry benchmarks, alongside an ar activation at westfield century city where shoppers were digitally dressed in power suits using snapchat's augmented reality tools. the footage highlights how the campaign generated more than 500 hours of real-world dwell time by pairing a digital takeover with an in-person, shareable brand moment. the 'never settle' message ties the two brands' positioning together across both the app experience and the physical activation. viewers get a concrete look at multi-platform campaign execution, how ar can be used for experiential marketing, and the kind of engagement and dwell-time metrics used to measure success, making it a useful reference for teams evaluating similar streaming or retail partnership campaigns.