SG&A Expense Trends: Intuit Inc. vs. The Trade Desk, Inc.

In the ever-evolving landscape of corporate finance, understanding the trends in Selling, General, and Administrative (SG&A) expenses is crucial for investors and analysts alike. Over the past decade, Intuit Inc. and The Trade Desk, Inc. have showcased contrasting trajectories in their SG&A expenditures. From 2014 to 2023, Intuit's SG&A expenses surged by over 225%, reflecting its aggressive growth and expansion strategies. In contrast, The Trade Desk, Inc. experienced a remarkable 3,930% increase, albeit from a much smaller base, highlighting its rapid scaling in the digital advertising space.

While Intuit's expenses consistently grew year-on-year, The Trade Desk's expenses saw a more volatile pattern, with significant jumps in recent years. Notably, data for 2024 is missing for The Trade Desk, indicating potential reporting delays or strategic shifts. These trends offer a window into each company's operational priorities and market positioning.