Who Optimizes SG&A Costs Better? Intuit Inc. or Micron Technology, Inc.

Optimizing SG&A: A Tale of Two Giants

In the competitive landscape of technology, managing Selling, General, and Administrative (SG&A) expenses is crucial for profitability. Intuit Inc. and Micron Technology, Inc. have taken distinct paths in this regard over the past decade. From 2014 to 2024, Intuit's SG&A expenses have surged by over 225%, reflecting its aggressive growth strategy and investment in innovation. In contrast, Micron Technology has maintained a more conservative approach, with a modest increase of around 60% in the same period.

A Decade of Financial Strategy

Intuit's expenses peaked in 2024, reaching nearly $5.73 billion, a testament to its expansive market initiatives. Meanwhile, Micron's expenses, though significantly lower, have shown a steady rise, peaking at $1.13 billion. This divergence highlights the different strategic priorities of these tech titans. As investors and analysts scrutinize these figures, the question remains: which strategy will yield the greatest long-term success?