Operational Costs Compared: SG&A Analysis of Intuit Inc. and Zebra Technologies Corporation

A Decade of SG&A: Intuit Inc. vs. Zebra Technologies Corporation

In the ever-evolving landscape of corporate finance, understanding operational costs is crucial. Over the past decade, Intuit Inc. and Zebra Technologies Corporation have showcased distinct trajectories in their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2023, Intuit's SG&A expenses surged by over 225%, reflecting its aggressive growth strategy and market expansion. In contrast, Zebra Technologies exhibited a more stable pattern, with a modest increase of around 160% over the same period.

Intuit's expenses peaked in 2024, reaching a staggering 5.73 billion, while Zebra's data for 2024 remains elusive. This comparison highlights Intuit's dynamic approach in scaling operations, whereas Zebra maintains a steady course. As businesses navigate the complexities of the modern economy, these insights into SG&A trends offer valuable lessons in strategic financial management.