Who Optimizes SG&A Costs Better? Intuit Inc. or Garmin Ltd.

Optimizing SG&A: A Tale of Two Companies

In the competitive landscape of corporate America, managing Selling, General, and Administrative (SG&A) expenses is crucial for profitability. Over the past decade, Intuit Inc. and Garmin Ltd. have showcased contrasting strategies in optimizing these costs.

Intuit Inc.: A Steady Climb

From 2014 to 2023, Intuit's SG&A expenses have surged by approximately 187%, reflecting its aggressive growth strategy. This increase, from $1.76 billion to $5.06 billion, underscores Intuit's investment in expanding its market reach and enhancing its product offerings.

Garmin Ltd.: A Balanced Approach

Garmin, on the other hand, has seen a more moderate rise of about 94% in SG&A expenses, from $518 million to $1.01 billion. This suggests a more conservative approach, focusing on sustainable growth and operational efficiency.

As we look to 2024, Intuit's data continues, while Garmin's is yet to be revealed, leaving room for speculation on future strategies.