A Decade of SG&A: Intuit Inc. vs. Dell Technologies Inc.

In the ever-evolving landscape of technology giants, operational efficiency is paramount. Over the past decade, Intuit Inc. and Dell Technologies Inc. have showcased contrasting strategies in managing their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2024, Dell's SG&A expenses have fluctuated, peaking in 2019 with a 20% increase from 2014, before gradually declining. In contrast, Intuit's SG&A expenses have consistently risen, marking a 225% increase by 2024. This divergence highlights Dell's focus on cost optimization, while Intuit invests heavily in growth and innovation. As we navigate through 2024, these trends offer a glimpse into the strategic priorities of these industry leaders. Understanding these financial maneuvers provides valuable insights into their market positioning and future trajectories.