SG&A Efficiency Analysis: Comparing Intuit Inc. and Fortinet, Inc.

SG&A Efficiency: A Tale of Two Giants

In the ever-evolving landscape of technology, understanding a company's operational efficiency is crucial. Selling, General, and Administrative (SG&A) expenses offer a window into this efficiency. Over the past decade, Intuit Inc. and Fortinet, Inc. have showcased contrasting trajectories in their SG&A expenditures.

Intuit Inc.: A Steady Climb

From 2014 to 2023, Intuit's SG&A expenses have surged by approximately 187%, reflecting its strategic investments in growth and innovation. By 2023, Intuit's SG&A expenses reached a peak, underscoring its commitment to expanding its market footprint.

Fortinet, Inc.: A Rapid Ascent

Fortinet, on the other hand, has experienced a remarkable 521% increase in SG&A expenses over the same period. This rapid growth highlights Fortinet's aggressive expansion strategy in the cybersecurity domain.

While both companies have shown significant growth, the data for 2024 remains incomplete, leaving room for speculation on future trends.