Breaking Down SG&A Expenses: Intuit Inc. vs Gen Digital Inc.

A Tale of Two Giants: Intuit Inc. vs Gen Digital Inc.

In the ever-evolving landscape of financial technology, Intuit Inc. and Gen Digital Inc. have emerged as key players, each with a unique approach to managing Selling, General, and Administrative (SG&A) expenses. Over the past decade, Intuit has consistently outpaced Gen Digital, with SG&A expenses growing by approximately 225% from 2014 to 2024. This growth reflects Intuit's strategic investments in innovation and customer acquisition.

Conversely, Gen Digital's SG&A expenses have seen a more volatile trajectory, peaking in 2014 and then experiencing a significant decline of around 67% by 2020. This fluctuation suggests a period of restructuring and cost optimization. By 2024, Gen Digital's expenses began to stabilize, indicating a potential shift towards sustainable growth.

This comparative analysis highlights the contrasting strategies of these two industry leaders, offering valuable insights into their financial management and market positioning.