Innovation Investment: A Tale of Two Companies

In the ever-evolving tech landscape, innovation is the lifeblood of success. Intuit Inc. and ASE Technology Holding Co., Ltd. are two giants that exemplify this ethos. Over the past decade, ASE Technology has consistently outpaced Intuit in research and development (R&D) spending, investing nearly 10 times more annually. From 2014 to 2023, ASE Technology's R&D expenses surged by approximately 148%, peaking in 2023. In contrast, Intuit's R&D investment grew by about 236% over the same period, reflecting a robust commitment to innovation despite its smaller scale.

While ASE Technology's R&D spending reached its zenith in 2023, Intuit's upward trend continued into 2024, showcasing its relentless pursuit of technological advancement. This comparison highlights the diverse strategies of these industry leaders, with ASE Technology focusing on scale and Intuit on steady growth. Missing data for ASE Technology in 2024 suggests a potential shift or pause in their strategy.