Cost Management Insights: SG&A Expenses for Adobe Inc. and Gen Digital Inc.

Navigating SG&A Expenses: A Tale of Two Tech Giants

In the ever-evolving landscape of technology, cost management remains a pivotal factor for success. Over the past decade, Adobe Inc. and Gen Digital Inc. have showcased contrasting strategies in managing their Selling, General, and Administrative (SG&A) expenses. Adobe's SG&A expenses have surged by approximately 230% from 2014 to 2024, reflecting its aggressive growth and expansion strategies. In contrast, Gen Digital Inc. has seen a decline of about 54% in the same period, indicating a more conservative approach to cost management.

Key Insights

• Adobe Inc.: From 2014 to 2024, Adobe's SG&A expenses have consistently increased, peaking in 2024. This trend underscores Adobe's commitment to investing in marketing and administrative capabilities to support its expanding product portfolio.

• Gen Digital Inc.: Despite a peak in 2014, Gen Digital's SG&A expenses have steadily decreased, suggesting a strategic shift towards operational efficiency and cost reduction.

These insights provide a window into the strategic priorities of these tech giants, offering valuable lessons in cost management and growth strategies.