A Tale of Two Companies: Intuit Inc. vs Ubiquiti Inc.

In the ever-evolving landscape of corporate finance, understanding the nuances of Selling, General, and Administrative (SG&A) expenses is crucial. Over the past decade, Intuit Inc. and Ubiquiti Inc. have showcased contrasting trajectories in their SG&A expenditures.

Intuit Inc.: A Steady Climb

From 2014 to 2024, Intuit Inc. has seen a remarkable 225% increase in SG&A expenses, reflecting its aggressive growth strategy and expansion efforts. By 2024, Intuit's SG&A expenses reached a staggering $5.73 billion, highlighting its commitment to scaling operations and enhancing customer engagement.

Ubiquiti Inc.: A Conservative Approach

In contrast, Ubiquiti Inc. maintained a more conservative approach, with SG&A expenses growing by approximately 243% over the same period. By 2024, Ubiquiti's expenses were a modest $81 million, underscoring its focus on lean operations and cost efficiency.

This comparison offers a fascinating glimpse into how two companies navigate their financial strategies in a competitive market.