| __timestamp | NetApp, Inc. | Zebra Technologies Corporation |
|---|---|---|
| Wednesday, January 1, 2014 | 2179200000 | 351518000 |
| Thursday, January 1, 2015 | 2197400000 | 763025000 |
| Friday, January 1, 2016 | 2099000000 | 751000000 |
| Sunday, January 1, 2017 | 1904000000 | 749000000 |
| Monday, January 1, 2018 | 2009000000 | 811000000 |
| Tuesday, January 1, 2019 | 1935000000 | 826000000 |
| Wednesday, January 1, 2020 | 1848000000 | 787000000 |
| Friday, January 1, 2021 | 2001000000 | 935000000 |
| Saturday, January 1, 2022 | 2136000000 | 982000000 |
| Sunday, January 1, 2023 | 2094000000 | 915000000 |
| Monday, January 1, 2024 | 2136000000 | 981000000 |
Infusing magic into the data realm
In the competitive landscape of technology, managing Selling, General, and Administrative (SG&A) expenses is crucial for profitability. Over the past decade, NetApp, Inc. and Zebra Technologies Corporation have showcased distinct strategies in optimizing these costs. From 2014 to 2023, NetApp's SG&A expenses fluctuated, peaking in 2015 and 2022, while Zebra Technologies saw a steady increase, with a notable jump in 2022. Despite NetApp's higher absolute expenses, their trend shows a more stable control, with a decrease of approximately 4% from 2015 to 2020. Zebra, on the other hand, experienced a 180% increase from 2014 to 2022, reflecting their aggressive growth strategy. As of 2023, Zebra's data is incomplete, highlighting the need for continuous monitoring. This analysis underscores the importance of strategic SG&A management in sustaining competitive advantage in the tech industry.
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