Selling, General, and Administrative Costs: Cisco Systems, Inc. vs Fortinet, Inc.

A Tale of Two Tech Giants: Cisco vs. Fortinet

In the ever-evolving tech landscape, understanding the financial health of industry leaders is crucial. Cisco Systems, Inc. and Fortinet, Inc. have been pivotal players, each with unique strategies reflected in their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2023, Cisco's SG&A costs have shown a steady increase, peaking at approximately $13.2 billion in 2023, a 15% rise from 2014. In contrast, Fortinet's expenses have surged by over 500% during the same period, reaching around $2.2 billion in 2023. This dramatic growth underscores Fortinet's aggressive expansion strategy. However, data for 2024 is incomplete, highlighting the dynamic nature of financial forecasting. As these companies navigate the future, their SG&A trends offer a window into their strategic priorities and market positioning.