Intuit Inc. and HP Inc.: SG&A Spending Patterns Compared

A Tale of Two Giants: Intuit Inc. vs. HP Inc.

In the ever-evolving landscape of corporate finance, understanding the spending patterns of industry leaders can offer valuable insights. This analysis delves into the Selling, General, and Administrative (SG&A) expenses of Intuit Inc. and HP Inc. from 2014 to 2024. Over this decade, HP Inc. has consistently outspent Intuit, with its SG&A expenses peaking in 2014 at approximately $13.4 billion. However, a notable shift occurred as Intuit's spending grew by over 225%, reaching nearly $5.7 billion in 2024, closing the gap significantly.

While HP Inc. experienced a 58% reduction in SG&A expenses from 2014 to 2016, Intuit's strategic investments in marketing and administration have fueled its growth trajectory. This trend underscores the dynamic nature of corporate strategies and highlights the importance of adaptive financial planning in maintaining competitive advantage.