SG&A Efficiency Analysis: Comparing Intuit Inc. and Electronic Arts Inc.

SG&A Efficiency: A Decade of Insights

In the competitive landscape of software and gaming, understanding operational efficiency is crucial. Over the past decade, Intuit Inc. and Electronic Arts Inc. have showcased distinct trajectories in their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2024, Intuit's SG&A expenses surged by over 225%, reflecting its aggressive growth strategy and expansion into new markets. In contrast, Electronic Arts exhibited a more conservative increase of approximately 57%, indicating a steady approach to managing operational costs.

Key Observations

• Intuit Inc.: By 2024, Intuit's SG&A expenses reached nearly $5.73 billion, a testament to its robust investment in marketing and administrative capabilities.
• Electronic Arts Inc.: Despite a more modest rise, EA's expenses peaked at $1.71 billion in 2024, highlighting its focus on maintaining cost efficiency while expanding its gaming portfolio.

These trends underscore the strategic priorities of each company, offering valuable insights into their operational philosophies.