| __timestamp | Dell Technologies Inc. | Texas Instruments Incorporated |
|---|---|---|
| Wednesday, January 1, 2014 | 8906000000 | 1843000000 |
| Thursday, January 1, 2015 | 8292000000 | 1748000000 |
| Friday, January 1, 2016 | 7850000000 | 1767000000 |
| Sunday, January 1, 2017 | 13403000000 | 1694000000 |
| Monday, January 1, 2018 | 18569000000 | 1684000000 |
| Tuesday, January 1, 2019 | 20640000000 | 1645000000 |
| Wednesday, January 1, 2020 | 15819000000 | 1623000000 |
| Friday, January 1, 2021 | 14000000000 | 1666000000 |
| Saturday, January 1, 2022 | 14655000000 | 1704000000 |
| Sunday, January 1, 2023 | 14136000000 | 1825000000 |
| Monday, January 1, 2024 | 12857000000 | 1794000000 |
Cracking the code
In the competitive landscape of technology giants, managing Selling, General, and Administrative (SG&A) expenses is crucial for maintaining profitability. Over the past decade, Texas Instruments Incorporated and Dell Technologies Inc. have showcased contrasting strategies in handling these costs. From 2014 to 2024, Dell's SG&A expenses fluctuated significantly, peaking in 2019 with a 130% increase from 2014. In contrast, Texas Instruments maintained a more stable approach, with expenses only varying by about 12% over the same period.
Dell's aggressive expansion and restructuring efforts might explain its higher SG&A costs, while Texas Instruments' steady growth strategy reflects its disciplined cost management. As of 2023, Texas Instruments' SG&A expenses were approximately 13% of Dell's, highlighting its efficiency. This comparison underscores the importance of strategic cost management in sustaining long-term growth and profitability in the tech industry.
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