SG&A Efficiency Analysis: Comparing Texas Instruments Incorporated and Atlassian Corporation

SG&A Efficiency: A Tale of Two Companies

In the ever-evolving landscape of corporate finance, understanding the efficiency of Selling, General, and Administrative (SG&A) expenses is crucial. This analysis compares Texas Instruments Incorporated and Atlassian Corporation from 2014 to 2024. Over this decade, Atlassian's SG&A expenses surged by nearly 1,900%, reflecting its rapid growth and expansion strategies. In contrast, Texas Instruments maintained a more stable SG&A expenditure, with a modest increase of around 3%.

Key Insights

• Atlassian's Growth: Starting at just over $75 million in 2014, Atlassian's SG&A expenses reached approximately $1.49 billion by 2024, highlighting its aggressive market penetration and scaling efforts.
• Texas Instruments' Stability: Despite fluctuations, Texas Instruments' SG&A expenses remained relatively consistent, peaking at $1.84 billion in 2014 and slightly decreasing to $1.79 billion in 2024.

This comparison underscores the diverse strategies of these tech giants in managing operational costs.