Selling, General, and Administrative Costs: ASML Holding N.V. vs Garmin Ltd.

A Tale of Two Giants: ASML Holding N.V. vs Garmin Ltd.

In the ever-evolving landscape of global technology, the financial strategies of industry leaders like ASML Holding N.V. and Garmin Ltd. offer a fascinating glimpse into their operational priorities. Over the past decade, from 2014 to 2023, both companies have demonstrated a steady increase in their Selling, General, and Administrative (SG&A) expenses, reflecting their commitment to growth and market expansion.

ASML Holding N.V. has seen its SG&A expenses surge by approximately 250%, starting from 2014 with a modest 318 million and reaching over 1.1 billion by 2023. This growth underscores ASML's aggressive investment in administrative capabilities and market presence. Meanwhile, Garmin Ltd. has also experienced a significant rise, with its SG&A expenses increasing by about 95% over the same period, indicating a robust strategy to enhance its brand and operational efficiency.

These financial trajectories highlight the dynamic strategies employed by these tech titans to maintain their competitive edge in a rapidly changing market.