Operational Costs Compared: SG&A Analysis of Workday, Inc. and HubSpot, Inc.

A Decade of SG&A Evolution: Workday vs. HubSpot

In the ever-evolving landscape of enterprise software, operational efficiency is paramount. Over the past decade, Workday, Inc. and HubSpot, Inc. have demonstrated contrasting trajectories in their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2023, HubSpot's SG&A expenses surged by over 1,200%, reflecting its aggressive growth strategy. Meanwhile, Workday's expenses increased by approximately 830%, showcasing its steady expansion.

Key Insights

• 2014-2019: Both companies experienced significant growth, with HubSpot's expenses growing at a faster pace, indicating a robust investment in scaling operations.
• 2020-2023: Workday's SG&A expenses continued to rise, reaching a peak in 2023, while HubSpot's growth rate slightly decelerated.

Missing Data

Notably, 2024 data for HubSpot is unavailable, suggesting a potential shift or anomaly in reporting. This analysis underscores the dynamic nature of operational strategies in the tech industry.