A Decade of Gross Profit: Deere & Company vs. CNH Industrial N.V.

In the competitive landscape of agricultural and construction machinery, Deere & Company and CNH Industrial N.V. have been industry titans. Over the past decade, Deere & Company has consistently outperformed CNH Industrial in terms of gross profit. From 2014 to 2023, Deere's gross profit surged by approximately 102%, peaking in 2023. In contrast, CNH Industrial's gross profit fluctuated, with a notable dip in 2020, but rebounded by 2023 to a 12% increase from 2014.

Key Insights

• Deere & Company: Demonstrated robust growth, with a significant leap in 2023, reaching a gross profit more than double that of 2014.
• CNH Industrial N.V.: Despite a challenging 2020, the company showed resilience, recovering to its highest gross profit in 2023.

This analysis highlights the dynamic shifts in the industry, emphasizing the importance of strategic innovation and market adaptation.