SG&A Expense Trends: SAP SE vs. Atlassian Corporation

In the ever-evolving landscape of global business, understanding the financial strategies of leading companies is crucial. This analysis delves into the Selling, General, and Administrative (SG&A) expenses of two tech giants: SAP SE and Atlassian Corporation, from 2014 to 2023.

A Decade of Financial Strategy

Over the past decade, SAP SE has consistently maintained higher SG&A expenses compared to Atlassian, reflecting its expansive global operations. In 2022, SAP's SG&A expenses peaked at approximately €11 billion, marking a 112% increase from 2014. Meanwhile, Atlassian's expenses grew exponentially, surging by over 1,860% from 2014 to 2023, reaching nearly €1.5 billion.

Insights and Implications

This trend highlights Atlassian's aggressive growth strategy, while SAP's stable expenses suggest a focus on sustaining its market leadership. Notably, 2024 data for SAP is missing, indicating potential shifts in financial strategy. Understanding these trends offers valuable insights into the strategic priorities of these industry leaders.