SG&A Expense Trends: Apple Inc. vs ASE Technology Holding Co., Ltd.

In the ever-evolving landscape of global technology, understanding the financial strategies of industry giants is crucial. Over the past decade, Apple Inc. and ASE Technology Holding Co., Ltd. have demonstrated distinct trends in their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2023, ASE Technology's SG&A expenses surged by approximately 90%, peaking in 2022. Meanwhile, Apple Inc. saw a steady increase of around 108% over the same period, reflecting its expansive growth strategy.

Key Insights

• 2014-2018: Both companies maintained a steady rise, with Apple slightly trailing ASE Technology.
• 2019-2022: Apple accelerated its SG&A spending, surpassing ASE Technology in 2023.
• 2023: ASE Technology's expenses dipped, while Apple continued its upward trajectory.

These trends highlight the strategic financial maneuvers of these tech titans, offering insights into their operational priorities and market positioning.