Adobe Inc. or Atlassian Corporation: Who Manages SG&A Costs Better?

Adobe vs. Atlassian: A Decade of SG&A Management

In the ever-evolving tech industry, managing Selling, General, and Administrative (SG&A) expenses is crucial for maintaining profitability. Over the past decade, Adobe Inc. and Atlassian Corporation have demonstrated contrasting approaches to SG&A management. Adobe's SG&A expenses have surged by approximately 229% from 2014 to 2024, reflecting its aggressive growth strategy. In contrast, Atlassian's expenses have increased by about 1,864% during the same period, indicating rapid expansion and investment in scaling operations.

Adobe's consistent growth in SG&A, averaging around 18% annually, suggests a stable yet expansive approach. Meanwhile, Atlassian's expenses, though starting from a smaller base, have grown at an average annual rate of 37%, showcasing its dynamic growth trajectory. This comparison highlights the strategic choices each company makes in balancing cost management with growth ambitions, offering valuable insights for investors and industry analysts alike.