Who Prioritizes Innovation? R&D Spending Compared for Salesforce, Inc. and Zebra Technologies Corporation

Innovation at the Forefront: A Comparative Analysis of R&D Spending

In the ever-evolving tech landscape, innovation is the key to staying ahead. Salesforce, Inc. and Zebra Technologies Corporation exemplify this with their commitment to research and development (R&D). Over the past decade, Salesforce has consistently increased its R&D spending, growing from approximately $624 million in 2014 to a staggering $5 billion in 2023. This represents an impressive growth of over 700%, underscoring Salesforce's dedication to innovation.

On the other hand, Zebra Technologies has also shown a steady increase in R&D investment, albeit at a more modest pace. From 2014 to 2023, their spending rose from $151 million to $519 million, marking a growth of around 243%. While both companies prioritize innovation, Salesforce's aggressive investment strategy highlights its ambition to lead the tech industry.

The data for 2024 is incomplete, but the trend is clear: innovation remains a top priority for these industry leaders.