| __timestamp | Intuit Inc. | Texas Instruments Incorporated |
|---|---|---|
| Wednesday, January 1, 2014 | 1762000000 | 1843000000 |
| Thursday, January 1, 2015 | 1771000000 | 1748000000 |
| Friday, January 1, 2016 | 1807000000 | 1767000000 |
| Sunday, January 1, 2017 | 1973000000 | 1694000000 |
| Monday, January 1, 2018 | 2298000000 | 1684000000 |
| Tuesday, January 1, 2019 | 2524000000 | 1645000000 |
| Wednesday, January 1, 2020 | 2727000000 | 1623000000 |
| Friday, January 1, 2021 | 3626000000 | 1666000000 |
| Saturday, January 1, 2022 | 4986000000 | 1704000000 |
| Sunday, January 1, 2023 | 5062000000 | 1825000000 |
| Monday, January 1, 2024 | 5730000000 | 1794000000 |
Data in motion
In the competitive landscape of technology, managing Selling, General, and Administrative (SG&A) expenses is crucial for profitability. Over the past decade, Texas Instruments Incorporated and Intuit Inc. have showcased contrasting strategies in this domain. From 2014 to 2024, Intuit's SG&A expenses surged by over 225%, reflecting its aggressive growth and expansion strategies. In contrast, Texas Instruments maintained a more stable approach, with expenses fluctuating within a narrow range, peaking at a modest 13% increase over the same period.
Intuit's rising SG&A costs, reaching their zenith in 2024, suggest a focus on scaling operations and market penetration. Meanwhile, Texas Instruments' consistent expense management highlights its commitment to operational efficiency. This divergence in financial strategy underscores the unique paths these tech titans have taken to optimize their resources and drive shareholder value.
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