Who Optimizes SG&A Costs Better? Garmin Ltd. or Nokia Oyj

Optimizing SG&A Costs: Garmin Ltd. vs. Nokia Oyj

In the competitive landscape of global technology, managing Selling, General, and Administrative (SG&A) expenses is crucial for profitability. From 2014 to 2023, Garmin Ltd. and Nokia Oyj have shown distinct strategies in handling these costs. Garmin's SG&A expenses have steadily increased, peaking at approximately 1 billion in 2023, reflecting a 94% rise over the decade. This growth suggests strategic investments in marketing and administration to bolster its market position. Conversely, Nokia's SG&A expenses have fluctuated, with a notable 24% decrease from 2016 to 2023, indicating a focus on cost efficiency and restructuring. While Garmin's approach may support expansion, Nokia's cost-cutting measures could enhance its bottom line. This analysis provides a fascinating glimpse into how two industry giants navigate financial management to optimize their operational efficiency.