Who Optimizes SG&A Costs Better? Apple Inc. or VMware, Inc.

Optimizing SG&A: A Tale of Two Giants

In the competitive world of technology, managing Selling, General, and Administrative (SG&A) expenses is crucial for profitability. From 2014 to 2023, Apple Inc. and VMware, Inc. have shown distinct strategies in handling these costs. Apple, with its vast global reach, has seen its SG&A expenses grow by approximately 117%, reflecting its expansive marketing and administrative efforts. In contrast, VMware's SG&A expenses increased by about 147% over the same period, indicating a more aggressive approach in scaling operations.

Apple's expenses peaked in 2024, while VMware's data for that year remains unavailable, leaving room for speculation. This comparison highlights the different paths these tech giants take in optimizing operational costs. As the industry evolves, understanding these strategies offers valuable insights into corporate efficiency and growth potential.