Who Optimizes SG&A Costs Better? Adobe Inc. or Fortive Corporation

Optimizing SG&A: A Tale of Two Giants

In the competitive landscape of corporate America, managing Selling, General, and Administrative (SG&A) expenses is crucial for profitability. Adobe Inc. and Fortive Corporation, two industry leaders, have shown distinct strategies in this regard. From 2014 to 2023, Adobe's SG&A expenses surged by over 230%, reflecting its aggressive growth and expansion strategy. In contrast, Fortive's expenses grew by approximately 45%, indicating a more conservative approach.

Adobe's significant increase in SG&A costs, peaking at $7.3 billion in 2024, suggests a focus on scaling operations and investing in innovation. Meanwhile, Fortive's steadier rise, with expenses reaching around $2.1 billion in 2023, highlights its emphasis on efficiency and cost control. This divergence in strategies offers a fascinating insight into how these corporations navigate their financial landscapes. As we look to the future, the question remains: which approach will yield greater long-term success?