Salesforce vs. Gen Digital: A Decade of Gross Profit Trends

In the ever-evolving tech industry, understanding which companies lead in profitability is crucial. Over the past decade, Salesforce, Inc. has consistently outperformed Gen Digital Inc. in terms of gross profit. From 2014 to 2024, Salesforce's gross profit surged by over 740%, peaking at an impressive $26.3 billion in 2024. In contrast, Gen Digital's gross profit saw a decline, dropping by nearly 44% from its 2014 high of $5.5 billion to $3.1 billion in 2024.

Key Insights

• Salesforce's Growth: Salesforce's gross profit grew steadily, with significant jumps in 2020 and 2021, reflecting its strategic expansions and acquisitions.
• Gen Digital's Challenges: Despite a strong start in 2014, Gen Digital faced challenges, with profits dipping to their lowest in 2020.

This analysis highlights the dynamic nature of the tech industry and the importance of strategic growth.