ServiceNow, Inc. and Zebra Technologies Corporation: SG&A Spending Patterns Compared

Analyzing SG&A Spending Trends: ServiceNow vs. Zebra Technologies

In the ever-evolving tech landscape, understanding financial strategies is crucial. ServiceNow, Inc. and Zebra Technologies Corporation, two giants in their respective fields, showcase distinct patterns in their Selling, General, and Administrative (SG&A) expenses over the past decade. From 2014 to 2023, ServiceNow's SG&A expenses surged by over 950%, reflecting its aggressive growth strategy. In contrast, Zebra Technologies maintained a more stable trajectory, with a modest increase of around 160% during the same period.

ServiceNow's rapid expansion is evident, with its SG&A expenses peaking at approximately $4.79 billion in 2024, a testament to its commitment to scaling operations and market presence. Meanwhile, Zebra Technologies' expenses plateaued around $982 million in 2022, indicating a more conservative approach. This divergence highlights the contrasting strategies of these tech leaders, offering valuable insights into their operational priorities and market positioning.