Operational Costs Compared: SG&A Analysis of Deere & Company and United Rentals, Inc.

A Decade of Operational Efficiency: SG&A Trends in Heavy Machinery and Equipment Rental

In the ever-evolving landscape of industrial giants, Deere & Company and United Rentals, Inc. have showcased distinct trajectories in their Selling, General, and Administrative (SG&A) expenses over the past decade. From 2014 to 2024, Deere & Company has seen a steady increase in SG&A costs, peaking at an impressive 4.5 billion USD in 2024, marking a 37% rise from 2014. This reflects their strategic investments in innovation and market expansion.

Conversely, United Rentals, Inc. has demonstrated a more dynamic growth pattern, with SG&A expenses more than doubling from 758 million USD in 2014 to 1.6 billion USD in 2024. This 117% surge underscores their aggressive market penetration and operational scaling. As these industry leaders navigate the complexities of global markets, their SG&A trends offer a window into their strategic priorities and financial health.