Fiserv, Inc. or HubSpot, Inc.: Who Manages SG&A Costs Better?

Fiserv vs. HubSpot: A Decade of SG&A Management

In the ever-evolving landscape of financial management, the ability to control Selling, General, and Administrative (SG&A) expenses is crucial for sustained growth. Over the past decade, Fiserv, Inc. and HubSpot, Inc. have demonstrated contrasting approaches to managing these costs.

From 2014 to 2023, Fiserv's SG&A expenses surged by over 570%, reflecting its aggressive expansion strategy. In contrast, HubSpot's expenses grew by approximately 1,200%, indicative of its rapid scaling in the tech industry. Despite this, Fiserv's expenses remain significantly higher, peaking at $6.576 billion in 2023, compared to HubSpot's $1.318 billion.

This data highlights the strategic differences between a financial services giant and a burgeoning tech firm. As businesses navigate the complexities of growth, understanding these dynamics offers valuable insights into effective cost management strategies.