SG&A Spending Patterns: ASML vs. Applied Materials

In the competitive landscape of semiconductor manufacturing, understanding the financial strategies of industry leaders is crucial. Over the past decade, ASML Holding N.V. and Applied Materials, Inc. have demonstrated distinct approaches to their Selling, General, and Administrative (SG&A) expenses. From 2014 to 2023, ASML's SG&A expenses grew by approximately 250%, reflecting a strategic investment in operational expansion. In contrast, Applied Materials saw a 180% increase, indicating a more conservative growth strategy.

A Decade of Financial Strategy

ASML's SG&A expenses surged from 32% of Applied Materials' in 2014 to 68% in 2023, highlighting its aggressive market positioning. Meanwhile, Applied Materials consistently outspent ASML, maintaining a lead in SG&A investments. Notably, 2024 data for ASML is missing, suggesting potential shifts in strategy or reporting. This financial narrative underscores the dynamic strategies of these tech giants in a rapidly evolving industry.