Apple Inc. and HP Inc.: SG&A Spending Patterns Compared

A Tale of Two Giants: Apple Inc. vs. HP Inc.

In the ever-evolving tech landscape, Apple Inc. and HP Inc. have showcased distinct strategies in managing their Selling, General, and Administrative (SG&A) expenses over the past decade. From 2014 to 2024, Apple has consistently increased its SG&A spending, reflecting a robust growth strategy. By 2024, Apple's SG&A expenses surged by over 117% compared to 2014, highlighting its commitment to innovation and market expansion.

Conversely, HP Inc. experienced a more fluctuating pattern. After a peak in 2014, HP's SG&A expenses saw a significant drop, stabilizing around 60% lower than its 2014 levels in subsequent years. This trend suggests a strategic shift towards cost efficiency and operational optimization.

These contrasting approaches underscore the diverse paths tech giants can take to maintain competitiveness and drive growth in a dynamic industry.